---
title: "Provision of Orthodontics Services for Hereford & Worcestershire"
ocid: "ocds-h6vhtk-06ec7a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06ec7a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06ec7a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06ec7a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS Herefordshire and Worcestershire Integrated Care Board"
published: "2026-08-26"
---

# Provision of Orthodontics Services for Hereford & Worcestershire

Buyer: NHS Herefordshire and Worcestershire Integrated Care Board  
Current stage: Award  
OCID: ocds-h6vhtk-06ec7a

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## Summary

NHS Herefordshire and Worcestershire Integrated Care Board is procuring orthodontic services for patients in Herefordshire and Worcestershire, within the West Midlands. The work covers ongoing delivery of orthodontic care under a patient service contract. The Office of the West Midlands is managing the process on the ICB’s behalf. The procurement is classified as orthodontic services (CPV 85131100) and is a healthcare service rather than a goods supply, construction project or general consultancy. The selected provider is Pinnacle Orthodontics, an SME based in Redditch. The requirement is for an established local service model, with the existing provider continuing to deliver orthodontic treatment to patients in the area. Suppliers assessing relevance should therefore have direct orthodontic service capability and an understanding of NHS patient care requirements.

The process has reached an intention to award under the Health Care Services (Provider Selection Regime) Regulations 2023; it is not formally awarded despite Pinnacle Orthodontics being selected. The route is Direct Award Process C, using a limited procedure without a prior competition. The proposed contract runs for seven years from 1 October 2026, with an option to extend for three further years, to 30 September 2036. Its lifetime value is £6,516,157.94, subject to 2026/27 DDRB. The award decision received final approval on 14 August 2026. Assessment used five equally weighted pass/fail criteria: quality and innovation; value; integration, collaboration and sustainability; access, health inequalities and choice; and social value. The lot’s recorded award criteria weight quality at 100 and price at 0.

This procurement shows that the ICB’s orthodontic demand is substantial, long-term and centred on continuity of an existing patient service. A credible future competitor would need to provide orthodontic treatment at NHS service standards, demonstrate reliable current performance and show that it can sustain care for patients across Herefordshire and Worcestershire. Evidence should address quality and innovation, value, integration with other services, collaboration, service sustainability, improved access, reduced health inequalities, patient choice and social value. The selected supplier’s SME status indicates that the requirement can be delivered by a focused specialist provider rather than only by a large national organisation. Businesses with established orthodontic teams, robust performance evidence and the capacity to maintain local patient services are best placed to compete when this requirement next reaches the market.

## Notice

The Office of the West Midlands on behalf of NHS Hereford & Worcestershire ICB are awarding PDS contracts on a Direct Award Process C basis for the Provision of Orthodontic Services.
The contracts are for a period of 7 years with an option to extend for a further 3 years. Contracts commence 01 October 2026.

### Lot Information

Lot 1

The contract is to deliver Orthodontic Services. The incumbent provider listed has been delivering Orthodontic Services to patients in this area.

The Office of the West Midlands on behalf of NHS Hereford & Worcestershire ICB intends to award contracts to the existing provider Pinnacle Orthodontics via Direct Award Process C as described in regulation 9 of the Health Care Services (Provider Selection Regime) Regulations 2023.

Key criteria were specified, and assessment against each criterion was undertaken based on the current service delivery model and performance.

The supplier met all the requirements specified to the satisfaction of the Commissioner, and it is expected that they will satisfy the requirements of the new contract going forwards.

The contract start date is 01st October 2026 and will run until 30th September 2036. The total lifetime value of the contract is PS6,516,157.94 across 10 years. The value will be subject to 2026/27 DDRB.

Options: Yes - the contract is for 7 years with an option to extend for a further 3 years.

### Procurement Information

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Procurement Act 2023 do not apply to this award. The standstill period begins on the day after the publication of this notice. Representations by providers must be made to the relevant authority by midnight on 07 September 2026. This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/081285-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 14 Aug 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £6,516,157 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS Herefordshire and Worcestershire Integrated Care Board |
| Locality | WORCESTER |
| Postcode area | Worcester |
| Postcode | WR3 7NS |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG12 Worcestershire CC |
| Local authority | Worcester |
| Electoral ward | Claines |
| Westminster constituency | Worcester |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Pinnacle Orthodontics |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85131100 - Orthodontic services

## Release History

- 26 Aug 2026 at 13:10 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/081285-2026

## Notice URLs

- https://www.england.nhs.uk/commissioning/how-commissioning-is-changing/nhs-provider-selection-regime/independent-patient-choice-and-procurement-panel/
- https://www.herefordshireandworcestershire.icb.nhs.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06ec7a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06ec7a.json.