---
title: "Animated videos for Negotiation Support Package for Adult Social Care Fair Pay Agreement"
ocid: "ocds-h6vhtk-06ee0b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06ee0b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06ee0b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06ee0b.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "Improvement and Development Agency for Local Government (IDeA)"
published: "2026-09-01"
---

# Animated videos for Negotiation Support Package for Adult Social Care Fair Pay Agreement

Buyer: Improvement and Development Agency for Local Government (IDeA)  
Current stage: Tender  
OCID: ocds-h6vhtk-06ee0b

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## Summary

The Improvement and Development Agency for Local Government (IDeA) sought creative production services for animated videos supporting the Adult Social Care Fair Pay Agreement Negotiation Support Package in England. The requirement covered one initial short, high-quality animated video, with an option for up to four additional videos. The videos were intended to explain complex factual, policy and legal information clearly and accessibly, as part of a wider outreach and engagement campaign. Audiences included adult social care employers and organisations, councils, commissioners, NHS trusts, workforce leads, trade unions and sector partners. The work was to support understanding of the proposed Fair Pay Agreement and the role of the Adult Social Care Negotiating Body. Delivery covered England, for the IDeA working with the Department of Health and Social Care and sector partners.

The procurement reached tender: the buyer invited offers through a below-threshold open competition. It was a single lot for services, with an estimated value of £25,000 excluding VAT (£30,000 including VAT). Questions were due by 3 September 2026 at 22:59 UTC and offers by 10 September 2026 at 22:59 UTC. The proposed contract period was 22 September 2026 to 31 March 2027, with an option for up to four further videos. Evaluation was weighted 80% quality and 20% price. Electronic submission was allowed. Participation was reserved for SMEs and voluntary, community or social enterprises. The tender and its lot were subsequently cancelled on 1 September 2026; no cancellation reason is recorded.

This opportunity suited an animation, motion-graphics or creative video production supplier able to turn complex public-policy material into clear, accessible and engaging short-form content. The successful provider would have needed to work from factual, policy and legal information supplied or approved by IDeA, while avoiding legal advice, employee-facing pay guidance and independent interpretations of policy. Relevant suppliers would therefore include studios and agencies with strong visual storytelling, script development, animation, editing and stakeholder-review capability. The work called for content suitable for a large and diverse adult social care audience, including large providers, SMEs, micro-providers, voluntary-sector organisations and individual employers. SMEs and voluntary, community or social enterprises were specifically eligible for the reserved opportunity.

## Notice

The Improvement and Development Agency for Local Government (IDeA) is working through the Department of Health and Social Care (DHSC) and supported by sector partners including ADASS, to deliver the Adult Social Care Fair Pay Agreement Negotiation Support Package (NSP). The programme aims to increase awareness and understanding of the proposed Fair Pay Agreement, which will establish a national process for negotiating pay, terms and conditions, and career development for eligible adult social care workers in England. Given the sector's size and diversity, with around 18,000 providers and 1.7 million workers, the NSP will provide accessible resources to help employers and organisations engage with the process. As part of this work, IDeA is seeking a supplier to create one initial short, high-quality animated video, with the option to commission up to four additional videos. These videos will form part of a wider outreach and engagement campaign and should explain complex information in a clear, accessible and engaging way. Content must be based solely on factual, policy and legal information provided or approved by IDeA, and the videos must not offer legal advice, employee-facing pay guidance or independent interpretations of policy. The primary audience for the videos is adult social care employers and organisations, including large providers, SMEs, micro-providers, voluntary sector organisations, individual employers, provider bodies and employer representative networks. Secondary audiences include councils, commissioners, NHS trusts, workforce leads, trade unions, DHSC and other sector partners who may need to understand the programme or direct stakeholders towards it. The overall objective is to improve sector readiness and understanding of the Fair Pay Agreement process and the role of the Adult Social Care Negotiating Body.

### Lot Information

Lot 1

Options: IDeA is seeking a supplier to develop one initial short, high-quality animated video and, at IDeA's option, up to four additional videos to support outreach, awareness-raising and engagement activity for the Negotiation Support Package.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/082455-2026 |
| Notice type | UK12 - Procurement Termination Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Sep 2026 |
| Submission deadline | 10 Sep 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 22 Sep 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £25,000 |
| Lots value | £25,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Cancelled |
| Awards status | Cancelled |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Improvement and Development Agency for Local Government (IDeA) |
| Locality | LONDON |
| Postcode area | South West London |
| Postcode | SW1P 3HZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80420000 - E-learning services

## Release History

- 1 Sep 2026 at 09:29 - TenderCancellation - UK12 - Procurement Termination Notice - https://www.find-tender.service.gov.uk/Notice/082455-2026
- 27 Aug 2026 at 17:17 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/081963-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/082455-2026
  1st September 2026 - Procurement termination notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/081963-2026
  27th August 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-21538
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-21539
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-21573

## Notice URLs

- https://app.panacea-software.com/LGA-Sourcing/eRFX-Suppliers/OpenReq.aspx?requirementId=7a434c25-86f8-4c21-b1d9-389d16e92ee2
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06ee0b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06ee0b.json.