{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-06ee47-2026-08-28T10:11:57+01:00", "date": "2026-08-28T10:11:57+01:00", "ocid": "ocds-h6vhtk-06ee47", "initiationType": "tender", "parties": [ { "id": "GB-PPON-PHRL-5691-LLXM", "name": "Imperial War Museums", "identifier": { "scheme": "GB-PPON", "id": "PHRL-5691-LLXM" }, "address": { "streetAddress": "IWM London, Lambeth Road", "locality": "London", "postalCode": "SE1 6HZ", "country": "GB", "countryName": "United Kingdom", "region": "UKI44" }, "contactPoint": { "email": "oclifford@iwm.org.uk", "telephone": "02074165000" }, "roles": [ "buyer" ], "details": { "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthorityCentralGovernment", "description": "Public authority - central government" } ] } } ], "buyer": { "id": "GB-PPON-PHRL-5691-LLXM", "name": "Imperial War Museums" }, "tender": { "id": "ocds-h6vhtk-06ee47", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Marketing Design & Creative Services Framework at Imperial War Museums (IWM)", "description": "The marketing department at IWM seeks to establish a new Framework Agreement for the provision of marketing design and creative services, including creative ideation, graphic design, art working, video production, photography, illustration, and copywriting. The Framework will consist of multiple Lots, as detailed below (with respective estimated value for each Lot over the four years of the Agreement): *Lot 1 - Advertising and Brand Campaign Ideation and Design (PS520,000) *Lot 2 - Print Design and Art Working (PS80,000) *Lot 3 - Digital Design and Art Working (PS100,000) *Lot 4 - Copywriting (PS40,000) *Lot 5 - Illustration (PS40,000) *Lot 6 - Video Production (PS150,000) *Lot 7 - Photography (PS50,000) Each Lot is subject to a separate evaluation process and appointment onto one Lot does not guarantee an appointed to any other Lot. Potential Providers will be selected based on IWM's confidence in their ability to deliver the required services which will be determined through an application of the assessment methodology and award criteria outlined within the tender documents. Potential Providers may bid for one Lot, a combination of Lots or all Lots. For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-photography-services./E6J865Y985 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/E6J865Y985", "status": "active", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79415200", "description": "Design consultancy services" }, { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" }, { "id": "2", "additionalClassifications": [ { "scheme": "CPV", "id": "79822500", "description": "Graphic design services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "2" }, { "id": "3", "additionalClassifications": [ { "scheme": "CPV", "id": "79822500", "description": "Graphic design services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "3" }, { "id": "4", "additionalClassifications": [ { "scheme": "CPV", "id": "92312211", "description": "Writing agency services" }, { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "4" }, { "id": "5", "additionalClassifications": [ { "scheme": "CPV", "id": "79822500", "description": "Graphic design services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "5" }, { "id": "6", "additionalClassifications": [ { "scheme": "CPV", "id": "92111210", "description": "Advertising film production" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "6" }, { "id": "7", "additionalClassifications": [ { "scheme": "CPV", "id": "79961100", "description": "Advertising photography services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "7" } ], "value": { "amountGross": 980000, "amount": 816664, "currency": "GBP" }, "procurementMethod": "open", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "features": "Pre Qualification using the Procurement Specific Questionnaire (PSQ). Bidders successfully passing the PSQ will have their tenders evaluated." }, "mainProcurementCategory": "services", "aboveThreshold": true, "techniques": { "hasFrameworkAgreement": true, "frameworkAgreement": { "method": "withAndWithoutReopeningCompetition", "type": "closed", "description": "Prices determined via submitted rate cards. Call-off contracts awarded either by direct award or mini-competition." } }, "submissionMethodDetails": "https://www.delta-esourcing.com/respond/E6J865Y985", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en" ] }, "tenderPeriod": { "endDate": "2026-09-30T12:00:00+01:00" }, "awardPeriod": { "endDate": "2026-10-28T23:59:59+00:00" }, "lots": [ { "id": "1", "title": "Advertising and Brand Campaign Ideation and Design", "description": "Creative agencies who can cover the full creative process from ideation and concept development through to design, art working and final delivery of outputs and design files.", "status": "active", "value": { "amountGross": 520000, "amount": 433333, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Technical Evaluation", "numbers": [ { "number": 70, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Cost", "numbers": [ { "number": 20, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-11-07T00:00:00+00:00", "endDate": "2029-11-06T23:59:59+00:00", "maxExtentDate": "2030-11-06T23:59:59+00:00" }, "hasRenewal": true, "renewal": { "description": "Can be extended for a further year at the discretion of IWM." } }, { "id": "2", "title": "Print Design and Art Working", "description": "Graphic designers who can provide design and art working services for the production of printed marketing assets for a range of IWM campaigns. This is likely to involve using existing artwork/assets supplied by IWM to create print materials or templates such as posters and press ads.", "status": "active", "value": { "amountGross": 80000, "amount": 66666, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Technical Evaluation", "numbers": [ { "number": 70, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Cost", "numbers": [ { "number": 20, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-11-07T00:00:00+00:00", "endDate": "2029-09-06T23:59:59+01:00", "maxExtentDate": "2030-09-06T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "Can be extended for a further year at the discretion of IWM" } }, { "id": "3", "title": "Digital Design and Art Working", "description": "Graphic designers who can provide design and art working services for the production of static and animated digital marketing assets for IWM campaigns to use across a range of digital channels.", "status": "active", "value": { "amountGross": 100000, "amount": 83333, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Technical Evaluation", "numbers": [ { "number": 70, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Cost", "numbers": [ { "number": 20, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-11-07T00:00:00+00:00", "endDate": "2029-11-06T23:59:59+00:00", "maxExtentDate": "2030-11-06T23:59:59+00:00" }, "hasRenewal": true, "renewal": { "description": "Can be extended for a further year at the discretion of IWM" } }, { "id": "4", "title": "Copywriting", "description": "Copywriters who can write compelling audience-informed copy for use across printed and digital marketing materials and campaigns, ranging from straplines to longer-form body copy for webpages, informed by IWM's new tone of voice guidelines and audience segmentation.", "status": "active", "value": { "amountGross": 40000, "amount": 33333, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Technical Evaluation", "numbers": [ { "number": 70, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Cost", "numbers": [ { "number": 20, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-11-07T00:00:00+00:00", "endDate": "2029-11-06T23:59:59+00:00", "maxExtentDate": "2030-11-06T23:59:59+00:00" }, "hasRenewal": true, "renewal": { "description": "Can be extended for a further year at the discretion of IWM" } }, { "id": "5", "title": "Illustration", "description": "Illustrators who can produce illustrations for use across marketing materials and assets, from creative ideation to development. Usage may range from lead creatives for exhibitions and programming, to graphic characters and elements to be used across IWM's website and in digital advertising content.", "status": "active", "value": { "amountGross": 40000, "amount": 33333, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Technical Evaluation", "numbers": [ { "number": 70, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Cost", "numbers": [ { "number": 20, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-11-07T00:00:00+00:00", "endDate": "2029-11-06T23:59:59+00:00", "maxExtentDate": "2030-11-06T23:59:59+00:00" }, "hasRenewal": true, "renewal": { "description": "Can be extended for a further year at the discretion of IWM" } }, { "id": "6", "title": "Video Production", "description": "Film and video production Potential Providers who can provide filming and editing services for the production of video trailers including on-site filming across IWM branches. Potential Providers will work with IWM's marketing team to develop storyboards, filming and editing footage into multiple video outputs for use across various channels.", "status": "active", "value": { "amountGross": 150000, "amount": 125000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Technical Evaluation", "numbers": [ { "number": 70, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Cost", "numbers": [ { "number": 20, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-11-07T00:00:00+00:00", "endDate": "2029-11-06T23:59:59+00:00", "maxExtentDate": "2030-11-06T23:59:59+00:00" }, "hasRenewal": true, "renewal": { "description": "Can be extended for a further year at the discretion of IWM" } }, { "id": "7", "title": "Photography", "description": "Photographers who can capture and edit marketing stills photography including on-site across IWM branches. Potential Providers will work with IWM's marketing team to developing storyboards and photography briefs, providing edited photos for use across various channels.", "status": "active", "value": { "amountGross": 50000, "amount": 41666, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Technical Evaluation", "numbers": [ { "number": 70, "weight": "percentageExact" } ] }, { "type": "cost", "name": "Cost", "numbers": [ { "number": 20, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Social Value", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-11-07T00:00:00+00:00", "endDate": "2029-11-06T23:59:59+00:00", "maxExtentDate": "2030-11-06T23:59:59+00:00" }, "hasRenewal": true, "renewal": { "description": "Can be extended for a further year at the discretion of IWM" } } ], "documents": [ { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" }, { "id": "082057-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/082057-2026", "datePublished": "2026-08-28T10:11:57+01:00", "format": "text/html" } ] }, "language": "en" }