---
title: "Commercial Growth & Sponsorship Partner"
ocid: "ocds-h6vhtk-06ee8a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06ee8a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06ee8a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06ee8a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Cardiff Metropolitan University"
published: "2026-08-28"
---

# Commercial Growth & Sponsorship Partner

Buyer: Cardiff Metropolitan University  
Current stage: Award  
OCID: ocds-h6vhtk-06ee8a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06ee8a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06ee8a.json)

## Summary

Cardiff Metropolitan University appointed a specialist agency partner for Cardiff Met Sport. The requirement covers strategic, commercial and delivery support to develop a structured and sustainable sponsorship model. In practical terms, the work involves commercial growth and sponsorship development, including advertising and marketing services. Delivery is associated with Cardiff and the university’s sport activity in Wales. The buying organisation is Cardiff Metropolitan University, based at its Llandaff Campus in Cardiff. This is a services requirement for agencies or consultancies that can combine sponsorship strategy with commercial development and hands-on delivery support for a university sports operation.

The procurement has been completed and the contract was awarded to THE ORCHARD MEDIA & EVENTS GROUP LIMITED. The award was made on 25 August 2026 following a below-threshold limited competition. There was one lot, covering the full requirement. The contract was signed on 25 August 2026 and runs from 1 September 2026 to 31 August 2027, with an extension of up to 12 months available by mutual agreement, potentially lasting until 31 August 2028. Its value is £43,200 excluding VAT, or £51,840 including VAT. The award is active and the contract is active. The published outcome identifies advertising and marketing services as the awarded category.

This award demonstrates Cardiff Metropolitan University’s demand for a specialist commercial partner to build sponsorship around its sports activity. Suppliers seeking to compete for comparable work would need credible capability in sponsorship strategy, commercial growth, advertising and marketing, and delivery support. They would need to show how they can create a structured, sustainable sponsorship model rather than provide only standalone promotional activity. Experience of developing sponsor relationships, shaping commercially viable propositions and supporting delivery for a university or sports organisation would be relevant. The successful supplier is an SME, indicating that this requirement can be delivered by a focused specialist agency rather than only by a large national consultancy. Cardiff-based market knowledge may also support effective delivery.

## Notice

The appointment of a specialist agency partner to provide strategic, commercial and delivery support in the development of a structured and sustainable sponsorship model for Cardiff Met Sport.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/082182-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Sep 2026 - 31 Aug 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £43,200 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Cardiff Metropolitan University |
| Locality | CARDIFF |
| Postcode area | Cardiff |
| Postcode | CF5 2YB |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Llandaff |
| Westminster constituency | Cardiff West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | The Orchard Media And Events Group |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 28 Aug 2026 at 13:16 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/082182-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/082182-2026
  28th August 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.cardiffmet.ac.uk/procurement/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06ee8a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06ee8a.json.