--- title: "Behaviour Change Agency" ocid: "ocds-h6vhtk-06f10e" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f10e" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f10e.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f10e.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "Clarion Housing Group" published: "2026-09-03" --- # Behaviour Change Agency Buyer: Clarion Housing Group Current stage: Planning OCID: ocds-h6vhtk-06f10e [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f10e) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06f10e.json) ## Summary Clarion Housing Group intends to appoint a behaviour change agency to support its marketing strategy. The work will focus on behaviour-change campaigns for Clarion’s residents and staff, with the appointed supplier expected to provide specialist behaviour-change expertise and support the Group’s marketing strategy in this area. This is a marketing and advertising services requirement, covering activity across England, including the North East, North West, East Midlands, West Midlands, East of England, South East and South West. The requirement is for services rather than goods or construction works, and is being procured by Clarion Housing Group as the buying organisation. This procurement is at the planning stage: Clarion has announced its intention to procure but has not invited tenders. The planned requirement is above threshold and will be a single lot, with participation identified as suitable for small and medium-sized enterprises. Clarion’s estimated total value is £210,000 gross. The expected contract period is 6 September 2027 to 5 September 2031. Clarion expects to publish the next notice on 4 January 2027. Before then, it is running pre-market engagement to consult suppliers and shape efficient, deliverable and effective tender requirements and questions. Suppliers are expected to register with ProcureCo and request access to the relevant workspace; the engagement milestone is scheduled for 20 October 2026. This will suit agencies with demonstrable expertise in behaviour-change strategy and campaign delivery, particularly those able to translate behavioural insight into effective marketing for residents and staff. Relevant suppliers are likely to combine strategic marketing, audience research, creative development, communications planning and campaign evaluation. Experience of working with housing providers, public services, large resident populations or internal workforces would help suppliers understand the operating context, although the stated requirement centres on behaviour-change expertise and marketing support. The single-lot structure and stated suitability for SMEs may allow a specialist agency to lead, potentially drawing on partners for research, creative, media or evaluation capability. Suppliers should use the pre-market engagement to help shape requirements and questions before the planned tender stage. ## Notice Clarion's marketing strategy focuses on behaviour-change campaigns to support our residents and staff. We expect the supplier to be an expert in behaviour change and to assist Clarion Group with the marketing strategy in this area. ### Planning Information During pre-market engagement (PME), we are keen to consult with suppliers to help shape the tender for this contract. Our goal is to ensure the eventual tender requirements and questions are efficient, deliverable, and effective. How to Access the PME Workspace • Register an Account: Sign up for free on ProcureCo at https://procureco.uk/supplier-signup/. • Request Group Access: Once your registration is approved, navigate to the Groups section and click “Request Access” on the project page here: https://procureco.uk/groups/clarion-housing-behavioural-change-agency/ ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/083374-2026 | | Notice type | UK2 - Preliminary Market Engagement Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Sep 2026 | | Submission deadline | Not specified | | Future notice date | 4 Jan 2027 | | Award date | Not specified | | Contract period | 6 Sep 2027 - 5 Sep 2031 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £210,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Planning | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | Clarion Housing Group | | Locality | LONDON | | Postcode area | North West London | | Postcode | NW1 7QX | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Regent's Park | | Westminster constituency | Holborn and St Pancras | | Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 3 Sep 2026 at 11:14 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/083374-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/083374-2026 3rd September 2026 - Preliminary market engagement notice on Find a Tender ## Notice URLs - http://www.clarionhg.com - https://procureco.uk/groups/clarion-housing-behavioural-change-agency/ - https://procureco.uk/supplier-signup/ - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f10e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06f10e.json.