---
title: "Media Buying Services contract"
ocid: "ocds-h6vhtk-06f1b5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f1b5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f1b5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f1b5.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UK Health Security Agency"
published: "2026-09-03"
---

# Media Buying Services contract

Buyer: UK Health Security Agency  
Current stage: Award  
OCID: ocds-h6vhtk-06f1b5

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## Summary

The UK Health Security Agency, acting for the Secretary of State for Health and Social Care, procured media buying services for public health communications across the United Kingdom. The requirement covers media strategy, planning and buying, and campaign delivery. The services support health improvement campaigns, health protection messaging and communications responding to incidents. This is a services opportunity focused on advertising and marketing, including advertising management and advertising campaign services (CPV 79340000, 79341000, 79341200 and 79341400). The selected supplier is Wavemaker Limited trading as WPP 650. The buyer is a central government public authority, so the work concerns national public health communications rather than a local delivery programme.

The procurement is complete and was awarded on 23 July 2026 to Wavemaker Limited trading as WPP 650 under Lot 1, covering media strategy, planning and buying, of the Government Communications Agency Media and Creative Services Framework RM6364. It used a selective procedure as a framework call-off and was not competitively reopened. The award value is £333,330 excluding VAT, or £399,996 including VAT. The initial contract period is 16 September 2026 to 15 September 2027, with extension options taking the maximum end date to 14 June 2030. The award status is recorded as pending, with a scheduled signature milestone on 16 September 2026. The lot and tender are marked complete.

This award shows that UKHSA buys integrated media capability for public health campaigns, combining strategic advice, media planning, media purchasing and campaign delivery. A credible competitor for a future requirement would need to demonstrate strength across the full media lifecycle rather than offering isolated advertising placement. Relevant capability includes planning campaigns for health improvement and health protection objectives, delivering messages during incidents, managing advertising activity and coordinating delivery across UK-wide audiences. Suppliers should also be able to operate within a central-government communications environment and provide the scale and systems needed for nationally significant campaigns. The successful supplier is a large organisation, indicating that capacity to manage substantial, varied communications activity is commercially relevant.

## Notice

Call-off contract awarded to Wavemaker Limited t/a WPP650 under Lot 1 (Media Strategy, Planning and Buying) of the Government Communications Agency (GCA) Media and Creative Services Framework RM6364. The contract provides media planning, media buying and campaign delivery services to support public health communications, including health improvement campaigns, health protection messaging and incident response communications

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/083665-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 23 Jul 2026 |
| Contract period | 16 Sep 2026 - 15 Sep 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £333,330 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK Health Security Agency |
| Locality | LONDON |
| Postcode area | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER LIMITED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 3 Sep 2026 at 17:15 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/083665-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/083665-2026
  3rd September 2026 - Contract award notice on Find a Tender

## Notice URLs

- https://wavemakerglobal.com/
- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0
- https://www.gov.uk/government/organisations/uk-health-security-agency
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f1b5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06f1b5.json.