---
title: "DHSC - OHID - Profiles Planning Tool"
ocid: "ocds-h6vhtk-06f26e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f26e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f26e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f26e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Department of Health and Social Care"
published: "2026-09-04"
---

# DHSC - OHID - Profiles Planning Tool

Buyer: Department of Health and Social Care  
Current stage: Award  
OCID: ocds-h6vhtk-06f26e

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## Summary

The Department of Health & Social Care procured a subscription to a Profiles Planning Tool for the Office for Health Improvement and Disparities. The service enables the department to build audience profiles across the UK and use them to inform campaign and media targeting strategies, supporting improved public health outcomes. This is a market research and audience-insight service, rather than a supply of physical goods or construction work. Delivery covers England, the West Midlands, the East of England, London, the South East, the South West, the North West, the North East, Yorkshire and the Humber, and the East Midlands. The requirement is suited to providers of audience data, profiling platforms, market research services and campaign-planning tools that can support public-sector health communications across multiple UK regions.

The procurement has been completed and awarded. The Department of Health & Social Care used a below-threshold direct award without competition, with one completed lot. YouGov PLC was selected on 2 September 2026, and the contract was signed on the same date. The active contract runs from 2 September 2026 to 28 February 2027. Its value is £22,250 excluding VAT and £26,700 including VAT. The award covers market research services associated with the Profiles Planning Tool. The procurement was evaluated through the direct-award route rather than a competitive tender, and the published outcome identifies YouGov PLC as the supplier for the full requirement.

This award demonstrates demand from central government for subscription-based audience intelligence that can turn population data into usable profiles for public health campaigns and media planning. Suppliers competing for similar work with this buyer would need a credible market research or audience-insight platform, strong capability in segmentation and profiling, and the ability to support campaign targeting decisions with reliable data. Useful capability would include coverage across the UK nations and regions represented in the requirement, clear interpretation of audience information, and practical tools for communications planning. Providers should also be able to work with a government health organisation and translate research outputs into evidence that supports public health objectives.

## Notice

Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/083959-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 2 Sep 2026 - 28 Feb 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £22,250 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Department of Health and Social Care |
| Locality | LONDON |
| Postcode area | South West London |
| Postcode | SW1H 0EU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YouGov Plc |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 4 Sep 2026 at 14:54 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/083959-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/083959-2026
  4th September 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://corporate.yougov.com/
- https://www.gov.uk/government/organisations/department-of-health-and-social-care
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f26e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06f26e.json.