---
title: "DHSC - OHID - Profiles Planning Tool"
ocid: "ocds-h6vhtk-06f271"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f271"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f271.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f271.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Department of Health and Social Care"
published: "2026-09-04"
---

# DHSC - OHID - Profiles Planning Tool

Buyer: Department of Health and Social Care  
Current stage: Award  
OCID: ocds-h6vhtk-06f271

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f271)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06f271.json)

## Summary

The Department of Health & Social Care procured a subscription to a profiles planning tool for the Office for Health Improvement and Disparities. The service enables the department to build UK audience profiles and use them to inform campaign and media-targeting strategies, supporting better public health outcomes. This is a market research and audience-insight service, rather than a physical works or goods requirement. Delivery covers the United Kingdom, including activity across England’s regions. The buyer is a central government department based in London. The requirement is therefore relevant to suppliers providing audience profiling, market research data, planning tools, media-planning insight or related analytical services for public information and health campaigns.

The procurement is complete and has been awarded following a direct below-threshold procedure without competition. There was one lot. YouGov PLC was awarded the contract on 2 September 2026, and the contract was signed on the same date. The active contract runs from 2 September 2026 to 28 February 2027. Its value is £22,250 excluding VAT, or £26,700 including VAT. The award covers market research services and the profiles planning tool subscription. The published outcome identifies YouGov PLC as the selected supplier. Evaluation was conducted through a direct award rather than an open or competitive tender, so the opportunity demonstrates a completed low-value purchase route used by the department for this requirement.

This procurement indicates demand for commercial audience insight that can support public health campaign planning and media targeting across the UK. Suppliers seeking to compete for a comparable requirement in future would need a credible profiles planning tool or equivalent market-research capability, with access to data that can segment and describe UK audiences. They would also need to show that their service can turn audience evidence into practical campaign and media-planning insight, rather than supplying raw data alone. Relevant businesses include research agencies, audience-measurement providers, insight platforms and specialist campaign-planning technology firms. Experience supporting government, health, behavioural-change or other public information campaigns would help demonstrate understanding of the buyer’s public health purpose and operational needs.

## Notice

Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/083962-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 2 Sep 2026 - 28 Feb 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £22,250 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Department of Health and Social Care |
| Locality | LONDON |
| Postcode area | South West London |
| Postcode | SW1H 0EU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YouGov Plc |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 4 Sep 2026 at 14:54 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/083962-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/083962-2026
  4th September 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://corporate.yougov.com/
- https://www.gov.uk/government/organisations/department-of-health-and-social-care
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f271. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06f271.json.