---
title: "SE1280 - Sprout Social"
ocid: "ocds-h6vhtk-06f3c0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f3c0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f3c0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f3c0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Sport England"
published: "2026-09-07"
---

# SE1280 - Sprout Social

Buyer: Sport England  
Current stage: Award  
OCID: ocds-h6vhtk-06f3c0

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## Summary

Sport England procured social media management and computer support services for its corporate channels, the This Girl Can channels and wider campaign activity. The scope covers planning, publishing, scheduling and reporting across multiple social media channels, alongside community engagement, social listening, brand-safety monitoring, crisis monitoring, campaign evaluation and performance insight. The requirement is intended to support Sport England’s Social Media Team and its public-facing campaigns. The buyer is Sport England, a public authority based at Loughborough Sport Park in Loughborough. The service is classified under CPV 72610000, computer support services, although the practical requirement is broader and centres on managing and evaluating digital communications and social media activity. The awarded supplier, Sprout Social, is based in Dublin and provides the established platform and associated support for this activity.

The procurement is complete and has been awarded to Sprout Social. Sport England used a direct award to continue services currently being provided, citing single-supplier technical reasons, unique work or performance, and an additional repeat or further requirement following a competitive procedure. The award was made on 1 September 2026 for USD 112,540.75 gross, below the relevant threshold. The contract runs from 9 September 2026 to 7 September 2029. It covers one lot, which is marked complete, and the award remains active. A contract signature was scheduled for 9 September 2026. The outcome indicates that Sport England selected an existing supplier for continuity of service and access to a technically specific social media management capability rather than running a new competitive evaluation for this requirement.

This procurement shows sustained demand from Sport England for an integrated social media management capability rather than simple content publishing. A credible competitor for a future requirement would need to support multiple channels and campaigns, with robust planning, scheduling, publishing and reporting functions. It would also need demonstrable capability in community management, social listening, brand safety, crisis monitoring, campaign evaluation and performance insight. Experience supporting public-facing communications, sensitive campaign brands and high-volume or multi-channel activity would strengthen a supplier’s position. The award also shows the importance of continuity, platform-specific technical capability and evidence that the service can be carried on without disruption. The lot was identified as suitable for SMEs and voluntary, community or social enterprises, so smaller specialist providers could be relevant if they can demonstrate the required resilience, functionality and support.

## Notice

Support the management of Sport England's corporate channels, This Girl Can channels and wider campaign activity. It enables the Social Media Team to plan, publish, schedule and report on social media activity across multiple channels, while also supporting community engagement, social listening, brand safety, crisis monitoring, campaign evaluation and performance insight.

### Procurement Information

Carry on services currently being provided

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/084530-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 1 Sep 2026 |
| Contract period | 9 Sep 2026 - 7 Sep 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £112,540 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Sport England |
| Locality | LOUGHBOROUGH |
| Postcode area | Leicester |
| Postcode | LE11 3QF |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF22 Leicestershire CC and Rutland |
| Local authority | Charnwood |
| Electoral ward | Loughborough Ashby |
| Westminster constituency | Loughborough |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Sprout Social Inc |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72610000 - Computer support services

## Release History

- 7 Sep 2026 at 15:31 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/084530-2026
- 7 Sep 2026 at 15:30 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/084529-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/084530-2026
  7th September 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/084529-2026
  7th September 2026 - Transparency notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f3c0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06f3c0.json.