{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06f47b-2026-09-08T13:15:51+01:00",
    "date": "2026-09-08T13:15:51+01:00",
    "ocid": "ocds-h6vhtk-06f47b",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PBJQ-2231-ZRPG",
            "name": "Southern Water Services Limited",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PBJQ-2231-ZRPG"
            },
            "address": {
                "streetAddress": "Southern Water, Southern House",
                "locality": "Worthing",
                "postalCode": "BN13 3NX",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKJ27"
            },
            "contactPoint": {
                "email": "lucy.smith@southernwater.co.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.southernwater.co.uk",
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "privateUtility",
                        "description": "Private utility"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PBJQ-2231-ZRPG",
        "name": "Southern Water Services Limited"
    },
    "tender": {
        "id": "ocds-h6vhtk-06f47b",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Marketing & Communications - Dynamic Market Intention",
        "description": "A Marketing & Communications Dynamic Market Scope designed to provide access to a comprehensive range of specialist marketing, communications, digital, branding, reporting, and stakeholder engagement services. This will be split into 7 Lots (parts).",
        "status": "active",
        "items": [
            {
                "id": "Lot 1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342100",
                        "description": "Direct marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79800000",
                        "description": "Printing and related services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKJ",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "Lot 1"
            },
            {
                "id": "Lot 2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342100",
                        "description": "Direct marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKJ",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "Lot 2"
            },
            {
                "id": "Lot 3",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "72212100",
                        "description": "Industry specific software development services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKJ",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "Lot 3"
            },
            {
                "id": "Lot 4",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79600000",
                        "description": "Recruitment services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKJ",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "Lot 4"
            },
            {
                "id": "Lot 5",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "72212100",
                        "description": "Industry specific software development services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79313000",
                        "description": "Performance review services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKJ",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "Lot 5"
            },
            {
                "id": "Lot 6",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79416000",
                        "description": "Public relations services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79416100",
                        "description": "Public relations management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79416200",
                        "description": "Public relations consultancy services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKJ",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "Lot 6"
            },
            {
                "id": "Lot 7",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79416000",
                        "description": "Public relations services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79112100",
                        "description": "Stakeholders representation services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79416100",
                        "description": "Public relations management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79416200",
                        "description": "Public relations consultancy services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKJ",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "Lot 7"
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Dynamic market",
        "mainProcurementCategory": "services",
        "specialRegime": [
            "utilities"
        ],
        "participationFees": [
            {
                "id": "ocds-h6vhtk-06f47b",
                "type": [
                    "submission"
                ],
                "description": "None"
            }
        ],
        "techniques": {
            "hasDynamicPurchasingSystem": true,
            "dynamicPurchasingSystem": {
                "status": "pending"
            },
            "frameworkAgreement": {
                "period": {
                    "startDate": "2026-09-09T23:59:59+01:00"
                },
                "type": "closed",
                "buyerClassificationRestrictions": [
                    {
                        "id": "utilities"
                    }
                ]
            }
        },
        "submissionMethodDetails": "The procurement documents are available for unrestricted and full direct access, free of charge, at https://southernwater.bravosolution.co.uk/ Additional information can be obtained from the above-mentioned address Tenders or requests to participate must be submitted electronically via https://southernwater.bravosolution.co.uk Tenders or requests to participate must be submitted to the above-mentioned address If you are interested in bidding for this tender, please be aware that you will need to have registered on the central digital platform before you will be able to bid. This will require you to complete some information and then you will be provided with a unique identifier. For more information on how to register, please follow the below link: how to register on the CDP",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed"
        },
        "lots": [
            {
                "id": "Lot 1",
                "title": "Full service marketing and creative",
                "description": "End-to-end marketing and creative delivery, covering strategy, campaign development, content, media buying, and production. Includes full-service agency capability across digital, print, OOH, partnerships, and TV/film production, either in-house or via supply chain.",
                "status": "active",
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "There are no financial conditions to join the market, although financial capacity will be reviewed for each requirement based on individual contract limit.",
                            "verificationMethod": "Financial capacity will be verified using Creditsafe or Dun & Bradstreet"
                        },
                        {
                            "type": "technical",
                            "description": "Applicants must answer all questions within the Dynamic Market PQQ. These confirm the applicants ability to provide the services required within each part of the Dynamic Market. Applicants are not required to cover all services and partial coverage will be accepted and listed accordingly.",
                            "verificationMethod": "Each application will be assessed by Southern Water using the applicants response to the Dynamic Market PQQ."
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                }
            },
            {
                "id": "Lot 2",
                "title": "Digital Strategy",
                "description": "Strategic digital consultancy supporting management of digital channels, including digital strategy, web design, and development planning. Focused on shaping and guiding digital direction.",
                "status": "active",
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "There are no financial conditions to join the market, although financial capacity will be reviewed for each requirement based on individual contract limit.",
                            "verificationMethod": "Financial capacity will be verified using Creditsafe or Dun & Bradstreet."
                        },
                        {
                            "type": "technical",
                            "description": "Applicants must answer all questions within the Dynamic Market PQQ. These confirm the applicants ability to provide the services required within each part of the Dynamic Market. Applicants are not required to cover all services and partial coverage will be accepted and listed accordingly.",
                            "verificationMethod": "Each application will be assessed by Southern Water using the applicants response to the Dynamic Market PQQ."
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                }
            },
            {
                "id": "Lot 3",
                "title": "Digital Services",
                "description": "Delivery of technical digital services including SEO/AEO, UX/UI design, web/app development, analytics, and accessibility. Focused on execution and optimisation of digital platforms.",
                "status": "active",
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "There are no financial conditions to join the market, although financial capacity will be reviewed for each requirement based on individual contract limit.",
                            "verificationMethod": "Financial capacity will be verified using Creditsafe or Dun & Bradstreet"
                        },
                        {
                            "type": "technical",
                            "description": "Applicants must answer all questions within the Dynamic Market PQQ. These confirm the applicants ability to provide the services required within each part of the Dynamic Market. Applicants are not required to cover all services and partial coverage will be accepted and listed accordingly.",
                            "verificationMethod": "Each application will be assessed by Southern Water using the applicants response to the Dynamic Market PQQ."
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                }
            },
            {
                "id": "Lot 4",
                "title": "Employer Branding",
                "description": "Development and delivery of employer brand strategy, including employee insight, EVP creation, internal campaign execution, and recruitment marketing content.",
                "status": "active",
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "There are no financial conditions to join the market, although financial capacity will be reviewed for each requirement based on individual contract limit.",
                            "verificationMethod": "Financial capacity will be verified using Creditsafe or Dun & Bradstreet"
                        },
                        {
                            "type": "technical",
                            "description": "Applicants must answer all questions within the Dynamic Market PQQ. These confirm the applicants ability to provide the services required within each part of the Dynamic Market. Applicants are not required to cover all services and partial coverage will be accepted and listed accordingly.",
                            "verificationMethod": "Each application will be assessed by Southern Water using the applicants response to the Dynamic Market PQQ."
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                }
            },
            {
                "id": "Lot 5",
                "title": "Regulatory reporting consultancy and creative services",
                "description": "Consultancy and creative services for corporate reporting, including best-practice reviews, document design, structure recommendations, and digital collateral/microsite development.",
                "status": "active",
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "There are no financial conditions to join the market, although financial capacity will be reviewed for each requirement based on individual contract limit.",
                            "verificationMethod": "Financial capacity will be verified using Creditsafe or Dun & Bradstreet."
                        },
                        {
                            "type": "technical",
                            "description": "Applicants must answer all questions within the Dynamic Market PQQ. These confirm the applicants ability to provide the services required within each part of the Dynamic Market. Applicants are not required to cover all services and partial coverage will be accepted and listed accordingly.",
                            "verificationMethod": "Each application will be assessed by Southern Water using the applicants response to the Dynamic Market PQQ."
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                }
            },
            {
                "id": "Lot 6",
                "title": "Public Affairs and Stakeholder Engagement",
                "description": "Strategic public affairs advisory and delivery, including political and press monitoring, stakeholder engagement, briefings, and events to support engagement with political organisations including government, regulators, local authorities, campaigners and NGOs and industry bodies.",
                "status": "active",
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "There are no financial conditions to join the market, although financial capacity will be reviewed for each requirement based on individual contract limit.",
                            "verificationMethod": "Financial capacity will be verified using Creditsafe or Dun & Bradstreet"
                        },
                        {
                            "type": "technical",
                            "description": "Applicants must answer all questions within the Dynamic Market PQQ. These confirm the applicants ability to provide the services required within each part of the Dynamic Market. Applicants are not required to cover all services and partial coverage will be accepted and listed accordingly.",
                            "verificationMethod": "Each application will be assessed by Southern Water using the applicants response to the Dynamic Market PQQ."
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                }
            },
            {
                "id": "Lot 7",
                "title": "Strategic Communications",
                "description": "Broad strategic communications support including corporate comms strategy, reputation management, stakeholder engagement, crisis comms, internal comms, and PR/media relations.",
                "status": "active",
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "There are no financial conditions to join the market, although financial capacity will be reviewed for each requirement based on individual contract limit.",
                            "verificationMethod": "Financial capacity will be verified using Creditsafe or Dun & Bradstreet"
                        },
                        {
                            "type": "technical",
                            "description": "Applicants must answer all questions within the Dynamic Market PQQ. These confirm the applicants ability to provide the services required within each part of the Dynamic Market. Applicants are not required to cover all services and partial coverage will be accepted and listed accordingly.",
                            "verificationMethod": "Each application will be assessed by Southern Water using the applicants response to the Dynamic Market PQQ."
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                }
            }
        ],
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "084870-2026",
                "documentType": "tenderNotice",
                "noticeType": "UK13",
                "description": "Dynamic market intention notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/084870-2026",
                "datePublished": "2026-09-08T13:15:51+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en"
}