---
title: "GLA - YouTube Credit Line"
ocid: "ocds-h6vhtk-06f4b9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f4b9"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f4b9.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f4b9.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Greater London Authority (GLA)"
published: "2026-09-09"
---

# GLA - YouTube Credit Line

Buyer: Greater London Authority (GLA)  
Current stage: Award  
OCID: ocds-h6vhtk-06f4b9

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## Summary

The Greater London Authority is procuring digital advertising services on Google UK Limited’s YouTube platform. The advertising will support GLA campaigns aimed at informing Londoners about the Mayor’s work and its effects on them. Stated campaign themes include making London safer for young people, making London safer for women and girls, cost-of-living advice and support, and cultural events in Trafalgar Square. Transport for London is managing the procurement for the GLA. The work is a marketing and digital advertising service, classified under business services. Delivery is associated with the United Kingdom, with the campaign audience and activity focused on London.

The procurement is complete and a supplier has been selected: Google UK Limited. It used a direct award under the Procurement Act 2023, justified on the basis that Google holds intellectual or other exclusive rights and that there are no reasonable alternatives. The award date was 25 August 2026. The awarded value is £325,000 excluding VAT, or £390,000 including VAT. The contract period is 22 September 2026 to 22 September 2028, with extension options of up to two further years on a one-year-plus-one-year basis, giving a maximum end date of 22 September 2030. One lot covers the requirement. A standstill period ended on 18 September 2026, with signature scheduled for 21 September 2026.

This requirement is most relevant to businesses that provide paid digital advertising, campaign planning and audience reach through online video platforms. A credible competitor for a future requirement would need to demonstrate the ability to deliver public-information campaigns to London audiences, manage advertising placements and budgets, and support clear messaging on sensitive civic subjects such as public safety, cost-of-living support and cultural events. The procurement also shows that platform access and associated intellectual-property or exclusive rights were central to the route chosen, with Google selected as the sole supplier. Suppliers with comparable platform capability, strong campaign governance, measurable audience delivery and experience communicating public-sector messages would be best placed to compete if an equivalent requirement returns.

## Notice

This contract will support the GLA who requires digital advertising on Google UK Ltd's platform YouTube. The GLA advertisement campaigns will inform Londoners about the areas the Mayor is working on and how this will impact them. Some examples of campaigns we have/intend to run include: Sharing information about how the Mayor is making London safer for young people. Sharing information about how the Mayor is making London safer for women and girls. Cost of living advice and support. Advertising cultural events taking place in Trafalgar Square.

### Procurement Information

This direct award is justified under the PA 2023 Direct Award justification, schedule 5. The reasoning for this justification is below Section 5a: Procurement Act 2023 5: The following conditions are met in relation to the public contract- (a)due to a particular supplier having intellectual property rights or other exclusive rights, only that supplier can supply the goods, services or works required, and (b)there are no reasonable alternatives to those goods, services or work

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/085523-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 25 Aug 2026 |
| Contract period | 22 Sep 2026 - 22 Sep 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £325,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Greater London Authority (GLA) |
| Locality | LONDON |
| Postcode area | East London |
| Postcode | E16 1ZE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Royal Victoria |
| Westminster constituency | West Ham and Beckton |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GOOGLE UK LIMITED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 9 Sep 2026 at 16:09 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/085523-2026
- 8 Sep 2026 at 14:46 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/084964-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/085523-2026
  9th September 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/084964-2026
  8th September 2026 - Transparency notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f4b9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06f4b9.json.