---
title: "W175751 Media Buying"
ocid: "ocds-h6vhtk-06f4f0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f4f0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f4f0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f4f0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS Business Services Authority"
published: "2026-09-08"
---

# W175751 Media Buying

Buyer: NHS Business Services Authority  
Current stage: Award  
OCID: ocds-h6vhtk-06f4f0

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## Summary

NHS Business Services Authority procured media buying services, covering advertising services and advertising campaign services. The requirement is for the planning, purchasing and management of media activity supporting the Authority’s communications and campaigns. It is a services contract managed by the NHS Business Services Authority, a central government public authority. The selected supplier is Wavemaker, a large media business. The procurement concerns specialist advertising and media-buying work rather than the supply of physical goods, construction or general consultancy. The buying organisation is based in Newcastle upon Tyne. The available information identifies the service scope and buyer, while delivery locations are not defined beyond the requirement being for the Authority.

The procurement has been awarded and the tender is complete. NHS Business Services Authority made the award to Wavemaker on 8 July 2026 under a framework, using a selective procedure; the call-off was not competitive. The awarded value is £320,400 excluding VAT, or £384,480 including VAT. The contract period is from 14 September 2026 to 14 June 2030. The award covers one lot for media buying. A contract signature was scheduled for 11 September 2026. The award is active, and the process is recorded as above the relevant threshold. The published outcome identifies Wavemaker as the sole awarded supplier. No award cancellation or contract termination is recorded.

This outcome confirms sustained NHS demand for professional media buying and advertising campaign services through a framework route. Competitors seeking similar work with the NHS Business Services Authority would need a credible media-buying operation able to plan and purchase advertising across relevant channels, manage campaign delivery and provide services at the scale expected by a central public authority. Experience of turning communications objectives into managed advertising campaigns would be directly relevant. Suppliers should also understand framework call-off routes and be prepared for selective, non-competitive awards where the framework terms permit them. The successful supplier’s profile indicates that substantial organisational capacity is suited to this requirement, so smaller firms would need to demonstrate dependable delivery capability, specialist expertise and the ability to support a sizeable public-sector account.

## Notice

This contract is for the provision of media buying services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/085058-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 8 Jul 2026 |
| Contract period | 14 Sep 2026 - 14 Jun 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £320,400 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS Business Services Authority |
| Locality | NEWCASTLE UPON TYNE |
| Postcode area | Newcastle upon Tyne |
| Postcode | NE15 8NY |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Lemington |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER LIMITED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79341400 - Advertising campaign services

## Release History

- 8 Sep 2026 at 16:00 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/085058-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/085058-2026
  8th September 2026 - Contract award notice on Find a Tender

## Notice URLs

- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.nhsbsa.nhs.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f4f0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06f4f0.json.