---
title: "AT1541 - Marketing and Creative Agency Support"
ocid: "ocds-h6vhtk-06f715"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f715"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f715.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f715.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "Luton Council"
published: "2026-09-10"
---

# AT1541 - Marketing and Creative Agency Support

Buyer: Luton Council  
Current stage: Planning  
OCID: ocds-h6vhtk-06f715

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f715)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06f715.json)

## Summary

Luton Council is planning to procure marketing and creative agency support for London Luton Airport Limited, trading as Luton Rising. The requirement is for a creative agency partner to help develop and implement Luton Rising’s brand identity and wider communications. The scope includes strategic and creative support, evolution of the organisation’s visual and verbal identity, production of a flexible suite of marketing and communications assets, and ongoing development of website content. The work is intended to reflect Luton Rising’s community purpose, commercial ambition and commitment to positive impact. It is a services requirement covering marketing and market research activities, with delivery associated with Luton Rising and its communications activity in the UK.

This procurement is at the planning stage: Luton Council has set out an intention to procure on behalf of Luton Rising, but there is no invitation to tender yet. A market engagement event is planned in Luton for 1 October 2026, with a presentation on the requirement and an opportunity for suppliers to share information. The buyer expects the tender opportunity to be published on 7 November 2026. The estimated value is £576,000 excluding VAT, or £720,000 including VAT. One lot is planned. The expected contract period is 15 December 2026 to 14 December 2028, with renewal provisions allowing the arrangement to run until 14 December 2030. The planned procurement is above the relevant threshold.

This will suit marketing, branding and creative agencies able to combine strategic thinking with practical delivery. Relevant suppliers should be prepared to evolve both visual and verbal brand identity, create adaptable communications assets, and support website content on an ongoing basis. Strong creative capability will be important, alongside the ability to translate an organisation’s community purpose, commercial objectives and positive-impact commitments into consistent communications. Agencies with experience of brand development, corporate communications, digital content and integrated marketing are likely to be well placed when the tender reaches the market. The opportunity is expressly suitable for small and medium-sized enterprises and voluntary, community or social enterprises, so smaller specialist agencies and purpose-led organisations should consider preparing.

## Notice

LBC are procuring marketing and creative agency support services on behalf of London Luton Airport Limited (trading as Luton Rising). Luton Rising is seeking a creative agency partner to support the development and implementation of its brand identity and wider communications. The organisation requires a partner with strong strategic and creative capability to help evolve its visual and verbal identity, produce a flexible suite of assets, and support the ongoing development of its website's content. The work should reflect Luton Rising's community purpose, commercial ambition and commitment to positive impact.

### Planning Information

A Market Engagement Event will take place in Luton on 1st October 2026.
This event is being led by Luton Rising with Luton Council's support. There will be a presentation on our requirement and an opportunity for information to be shared.
If you would like to attend, please email michaela.caulfield@luton.gov.uk
You will be sent an invite confirming the location of the event.
The Tender opportunity will be conducted via Luton Council's procurement portal ProActis.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/085998-2026 |
| Notice type | UK2 - Preliminary Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | 7 Nov 2026 |
| Award date | Not specified |
| Contract period | 15 Dec 2026 - 14 Dec 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £576,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Planning |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Luton Council |
| Additional buyers | London Luton Airport |
| Locality | LUTON |
| Postcode area | Luton |
| Postcode | LU1 2BQ |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH2 Bedfordshire and Hertfordshire |
| ITL 3 | TLH21 Luton |
| Local authority | Luton |
| Electoral ward | Central |
| Westminster constituency | Luton South and South Bedfordshire |
| Delivery location | TLH21 Luton |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79342000 - Marketing services

## Release History

- 10 Sep 2026 at 15:18 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/085998-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/085998-2026
  10th September 2026 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- http://www.luton.gov.uk
- https://lutonrising.org.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f715. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06f715.json.