---
title: "Media Buying Services"
ocid: "ocds-h6vhtk-06f80e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f80e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f80e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f80e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE DEPARTMENT FOR TRANSPORT"
published: "2026-09-11"
---

# Media Buying Services

Buyer: THE DEPARTMENT FOR TRANSPORT  
Current stage: Award  
OCID: ocds-h6vhtk-06f80e

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06f80e.json)

## Summary

The Department for Transport has procured media buying services covering the placement and activation of Government advertising. The requirement is for advertising and marketing services delivered across the United Kingdom. It includes the planning, purchasing and activation of media on behalf of the department, rather than the creation of a single campaign or one-off advertising asset. The buyer is the Department for Transport, a central government authority. The procurement was arranged as one service lot and is relevant to media agencies, advertising buying agencies and marketing service providers with the capability to manage Government advertising activity at national scale. The selected supplier is Wavemaker trading as WPP650.

The procurement is complete and has been awarded through a selective procedure under a framework agreement, with a non-competitive call-off. The contract was awarded to Wavemaker trading as WPP650 on 3 August 2026 and signed on 11 September 2026. The contract runs from 11 September 2026 to 14 June 2030. Its value is £30,000,000 excluding VAT and £36,000,000 including VAT. The award covers the single media buying services lot and is above the relevant threshold. The stated purpose is all services related to placing and activating Government advertising. The contract includes a Social Value Catalyst Fund, funded with 1% of fee income, for seed funding or accreditation assistance for local SMEs and social enterprises.

For a supplier assessing future Department for Transport requirements, this award demonstrates sustained demand for a specialist media buying partner able to place and activate Government advertising across the UK. Credible competitors would need strong media planning and buying capability, effective campaign activation, and the operational capacity to manage a substantial central-government account over a multi-year period. Experience of public-sector or regulated-client work would help demonstrate understanding of Government advertising requirements, governance and accountability, although the procurement does not state a specific accreditation or minimum experience threshold. The contract’s social value commitment also indicates that future providers may need to support local SMEs and social enterprises through funding or accreditation assistance.

## Notice

For all services related to the placing and activation of Government advertising.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/086417-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 3 Aug 2026 |
| Contract period | 11 Sep 2026 - 14 Jun 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £30,000,000 |
| Contracts value | £30,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE DEPARTMENT FOR TRANSPORT |
| Locality | LONDON |
| Postcode area | South West London |
| Postcode | SW1P 4DR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Vincent Square |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER LIMITED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 11 Sep 2026 at 13:33 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/086417-2026
- 11 Sep 2026 at 13:17 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/086404-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/086417-2026
  11th September 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/086404-2026
  11th September 2026 - Contract award notice on Find a Tender

## Notice URLs

- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f80e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06f80e.json.