--- title: "Digital Analytics Services" ocid: "ocds-h6vhtk-06f926" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f926" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f926.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f926.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "BFI" published: "2026-09-14" --- # Digital Analytics Services Buyer: BFI Current stage: Tender OCID: ocds-h6vhtk-06f926 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f926) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06f926.json) ## Summary The British Film Institute (BFI) is seeking a supplier for digital analytics services supporting its use of Google Analytics and associated tools. The work covers the BFI’s digital products and current analytics set-up, as described in its requirements. These products support a broad film and moving-image portfolio, including lottery funding, the UK national film and television archive, BFI Southbank and BFI IMAX cinemas, the BFI London Film Festival, BFI Flare, BFI Player and Sight and Sound magazine. The services are classified as IT, systems and technical consultancy, data processing and data management services. Delivery is across the United Kingdom. This is a single service requirement for an organisation operating nationally across cultural, archive, cinema, publishing and video-on-demand activities. The procurement has reached tender: the BFI invited offers through a below-threshold open competition. It is a single-lot requirement. Potential suppliers could submit enquiries until 1 October 2026 at 12:00, and responses were due by 8 October 2026 at 12:00. The initial contract period is 11 January 2027 to 10 January 2029, with an option to extend for a further two years, up to 10 January 2031. The estimated tender value is £70,000 excluding VAT and £84,000 including VAT. Evaluation is weighted 80% quality and 20% price. Responses are submitted electronically through the BFI’s In-Tend e-tendering portal. The procurement is for services and is below the relevant threshold. This opportunity suits digital analytics and data consultancy suppliers able to support Google Analytics and related tools in a complex, multi-channel organisation. Relevant capability includes configuring, managing and improving analytics arrangements; analysing digital data; providing data-processing and data-management services; and advising on systems and technical requirements. Experience across websites, video-on-demand platforms, online publishing, ticketing or other public-facing digital products would be relevant to the BFI’s portfolio, including BFI Player, cinemas, festivals, the archive and Sight and Sound. Suppliers should be able to deliver sustained support across several digital products and work with an organisation whose activities span national cultural services, funding, broadcasting-related content and audience-facing platforms. The quality weighting makes the proposed delivery approach particularly important. ## Notice The BFI requires a Supplier to deliver Digital Analytics Services. The BFI is a charity funded by the Department for Culture, Media and Sport. We are the UK's lead organisation for film and moving image. Our portfolio of activities includes: * Lottery funding for film development, production and distribution * The UK's national archive of film and television * BFI Southbank and BFI IMAX cinemas, and BFI London Film Festival and BFI Flare: London LGBTIQ Film Festival * BFI Player video-on-demand service * Sight and Sound magazine We are seeking support in our use of Google Analytics and associated tools. The scope of digital products and our current set-up is outlined in the Services Specification - Outline of Requirements section of the ITT document. ### Lot Information Lot 1 Renewal: The contract has an option to extend for a further 2 years after the initial term. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/086872-2026 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Below threshold - open competition | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 14 Sep 2026 | | Submission deadline | 8 Oct 2026 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 11 Jan 2027 - 10 Jan 2029 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £70,000 | | Lots value | £70,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BFI | | Locality | LONDON | | Postcode area | West London | | Postcode | W1T 1LN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | TLI London | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72000000 - IT services: consulting, software development, Internet and support - 72220000 - Systems and technical consultancy services - 72240000 - Systems analysis and programming services - 72300000 - Data services - 72310000 - Data-processing services - 72322000 - Data management services ## Release History - 14 Sep 2026 at 13:31 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/086872-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/086872-2026 14th September 2026 - Tender notice on Find a Tender - https://www.in-tendhost.co.uk/bfi/aspx/Home Documents available on the In-Tend etendering Portal on the above website ## Notice URLs - https://www.bfi.org.uk/ - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f926. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06f926.json.