---
title: "Early Years Parenting Platform"
ocid: "ocds-h6vhtk-06f9ba"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f9ba"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f9ba.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06f9ba.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Thurrock Council"
published: "2026-09-15"
---

# Early Years Parenting Platform

Buyer: Thurrock Council  
Current stage: Award  
OCID: ocds-h6vhtk-06f9ba

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f9ba)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06f9ba.json)

## Summary

Thurrock Council procured an early years parenting platform delivered as an app. The service is intended to help parents and carers support children’s development from birth to age five through play-based activities and everyday interactions. This is a technology-enabled education and family support service, combining educational software with social-service support. The buying organisation is Thurrock Council, based in Grays, and the requirement serves families and carers in Thurrock. The contracted supplier is Character Counts Ltd, which operates the EasyPeasy app. Businesses relevant to this requirement include providers of early-years digital platforms, parenting and family-support services, child-development content, educational software and related implementation or support services for local authorities.

The procurement is complete and has been awarded to Character Counts Ltd. Thurrock Council used a direct award below the applicable threshold without competition. The contract was signed on 27 July 2026, starts on 3 August 2026 and runs to 2 August 2027, with two one-year extension options available and a maximum end date of 2 August 2029. Its value is £96,000 excluding VAT, or £115,200 including VAT. The award covers one lot and the service category includes educational software and social services. The contract is active. The published outcome therefore records a completed, non-competitive procurement rather than an opportunity for suppliers to submit bids.

This award shows that Thurrock Council buys a specialist digital service for early-years parenting and child development, at council-wide family-support scale, through a below-threshold direct route. A supplier seeking to compete for a similar requirement would need a reliable parent-facing app, age-appropriate play and development content covering birth to five years, and evidence that carers can use it in everyday interactions. Credibility would also depend on understanding early-years practice, safeguarding, accessibility, data protection and the needs of local-authority family services. Providers should be able to demonstrate platform operation, user support, content maintenance and measurable engagement or developmental outcomes. Experience delivering educational technology or social-support services to councils, nurseries, health or community partners would strengthen a future proposition.

## Notice

EasyPeasy - Early years parenting platform (app) that helps parents and carers support the development of children from birth to age 5 through play based activities and everyday interactions.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/087132-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 3 Aug 2026 - 2 Aug 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £96,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Thurrock Council |
| Locality | GRAYS |
| Postcode area | Romford |
| Postcode | RM17 6SL |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH3 Essex |
| ITL 3 | TLH32 Thurrock |
| Local authority | Thurrock |
| Electoral ward | Grays Riverside |
| Westminster constituency | Thurrock |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CHARACTER COUNTS LTD |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 85 - Health and social work services

### Codes

- 48190000 - Educational software package
- 85320000 - Social services

## Release History

- 15 Sep 2026 at 09:48 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/087132-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/087132-2026
  15th September 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.thurrock.gov.uk
- https://easypeasyapp.com/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06f9ba. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06f9ba.json.