--- title: "Media Planning and Buying Services" ocid: "ocds-h6vhtk-0775c5" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0775c5" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0775c5.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0775c5.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "A T O C Ltd" published: "2026-09-18" --- # Media Planning and Buying Services Buyer: A T O C Ltd Current stage: Tender OCID: ocds-h6vhtk-0775c5 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0775c5) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0775c5.json) ## Summary ATOC Limited is procuring fully managed media planning and buying services, classified as advertising and marketing services (CPV 79340000). The appointed supplier will provide audience-led strategy, media planning, buying and activation, campaign management, optimisation, reporting, insight, measurement and evaluation, plus financial management, reconciliation and commercial reporting. The work covers national, regional and local campaigns across offline and digital media, including planned, ongoing, reactive and time-critical communications and larger strategic projects. Services are primarily for ATOC Limited, with potential requirements from participating rail organisations where allowed by the procurement documents and contract. Delivery is across the United Kingdom, and the supplier must manage varying levels of media activity and expenditure. The procurement has reached tender: ATOC Limited invited suppliers to participate through a multi-stage Competitive Flexible Procedure under the Procurement Act 2023, using selective procurement. Stage 1 covers participation and shortlisting, with up to three suppliers progressing to Stage 2 tenders; Stage 3 involves supplier demonstration and clarification. Expressions of interest were due by 16 October 2026 at 12:00, and enquiries by 2 October 2026 at 12:00. The estimated contract value is £250,000,000 excluding VAT, including extensions; the published maximum lot value is £300,000,000 gross. The initial term runs from 1 April 2027 to 31 March 2029, with three possible one-year renewals to 31 March 2032. Evaluation is quality 50%, price 40% and social value 10%. This opportunity suits established media agencies or specialist communications providers able to deliver end-to-end media services at national, regional and local level. Strong candidates will need strategic planning, detailed media-plan development, buying and booking expertise across offline and digital channels, campaign activation, optimisation, performance monitoring, measurement and evaluation. The requirement also favours suppliers with robust financial and commercial controls, including expenditure management, transparent reporting, reconciliation and pricing capability. Providers must demonstrate sufficient capacity to handle changing volumes of activity and expenditure, including reactive communications and complex, high-value or strategically significant projects. The procedure requires a written technical quality response, social value response, pricing schedule and other tender documents, followed by a supplier demonstration and clarification session. ## Notice The Supplier will provide a fully managed, audience-led service covering strategic media planning, media buying and activation, campaign management, optimisation, reporting, insight, measurement and evaluation, together with associated financial and commercial management. Services will support national, regional and locally targeted campaigns and communications across a broad range of offline and digital media channels. Requirements may include planned campaigns, ongoing activity, reactive and time-critical communications, and larger or strategically significant projects. The Supplier will be required to develop campaign strategies and detailed Media Plans, manage media bookings and expenditure, provide campaign activation and optimisation, monitor performance, undertake measurement and evaluation, and provide transparent financial management, reconciliation and reporting. Project-specific Scopes of Work may be required for high-value, complex or strategically significant requirements. The estimated total value of the Contract is PS250,000,000 excluding VAT, including all available extension periods. The Contract is expected to have an initial term of two years, with options to extend for up to a further three years in one-year increments (1+1+1). Services will be delivered primarily for ATOC Limited, with the potential for requirements from participating rail organisations where provided for within the procurement documents and Contract. The Supplier must have the capacity and capability to manage varying levels of media activity and expenditure throughout the Contract Period. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/088923-2026 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Competitive flexible procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 18 Sep 2026 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Apr 2027 - 31 Mar 2029 | | Recurrence | 2031-10-01 | ## Values | Field | Value | | --- | --- | | Tender value | £300,000,000 | | Lots value | £300,000,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | A T O C Ltd | | Locality | LONDON | | Postcode area | Central London | | Postcode | EC4V 3DS | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | City of London | | Electoral ward | Castle Baynard | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 18 Sep 2026 at 18:30 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/088923-2026 - 18 Sep 2026 at 17:00 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/088898-2026 - 18 Sep 2026 at 16:31 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/088884-2026 - 18 Sep 2026 at 15:58 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/088845-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/088923-2026 18th September 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/088898-2026 18th September 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/088884-2026 18th September 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/088845-2026 18th September 2026 - Tender notice on Find a Tender ## Notice URLs - https://raildeliverygroup.tlb.app.jaggaer.com/esop/tlb-host/public/rail-delivery-group/web/login.html?_ncp=1778233216558.2169246-1 - https://www.legislation.gov.uk/ukpga/2023/54/contents - https://www.raildeliverygroup.com/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0775c5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0775c5.json.