---
title: "User Experience Capability 2026"
ocid: "ocds-h6vhtk-077a75"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077a75"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-077a75.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-077a75.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE UNITED KINGDOM HYDROGRAPHIC OFFICE"
published: "2026-09-25"
---

# User Experience Capability 2026

Buyer: THE UNITED KINGDOM HYDROGRAPHIC OFFICE  
Current stage: Award  
OCID: ocds-h6vhtk-077a75

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077a75)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-077a75.json)

## Summary

The UK Hydrographic Office procured user experience services to support its work. The scope covers interaction design, content design, service design, user research, design and research operations, and data analytics. This is a multidisciplinary service requirement, rather than a purchase of a single design product: suppliers need to be able to contribute across research, service development, content and interaction, and the supporting operational and analytical work. Delivery is across multiple regions of England. The buyer is the UK Hydrographic Office, based in Taunton. The procurement was structured as one lot, covering the user experience capability as a whole.

The procurement is complete and was awarded to Bramble Hub Limited on 11 September 2026. The award value is £1,000,000 excluding VAT (£1,200,000 including VAT). The contract runs from 7 October 2026 to 6 October 2028, with an optional 12-month extension, to a maximum end date of 5 October 2029. It was a competitive call-off under a framework, using a selective procedure, and comprised one lot. The arrangement is on a call-off basis up to the maximum value; the buyer does not guarantee a volume of work. The award is recorded as pending, with a scheduled signature milestone of 7 October 2026. Evaluation criteria are not stated in the available process details.

This award shows that the UK Hydrographic Office buys a broad user experience capability through a competitive framework call-off, with work spanning interaction and content design, service design, user research, design and research operations, and data analytics. Suppliers likely to be credible when this requirement next comes to market should be able to bring these disciplines together and deliver work across them, rather than relying on a narrow specialism. The selected supplier is a small or medium-sized enterprise, demonstrating that a supplier of that scale was able to win this requirement. As work is called off rather than guaranteed, a competitor would also need to manage capacity flexibly and support variable demand over the contract lifecycle.

## Notice

A contract to deliver User Experience including (but not limited to): 1. interaction design 2. content design 3. service design 4. user research 5.design / research ops and data analytics

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/090957-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 11 Sep 2026 |
| Contract period | 7 Oct 2026 - 6 Oct 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £1,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNITED KINGDOM HYDROGRAPHIC OFFICE |
| Locality | TAUNTON |
| Postcode area | Taunton |
| Postcode | TA1 2DN |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK6 North Somerset, Somerset and Dorset |
| ITL 3 | TLK62 Somerset |
| Local authority | Somerset |
| Electoral ward | Taunton East |
| Westminster constituency | Taunton and Wellington |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Bramble Hub Limited |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 25 Sep 2026 at 12:23 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/090957-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/090957-2026
  25th September 2026 - Contract award notice on Find a Tender

## Notice URLs

- https://www.bramblehub.co.uk/
- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-04fb0d
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077a75. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-077a75.json.