---
title: "Third Party Partnerships"
ocid: "ocds-h6vhtk-077b83"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077b83"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-077b83.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-077b83.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF EAST ANGLIA"
published: "2026-09-28"
---

# Third Party Partnerships

Buyer: UNIVERSITY OF EAST ANGLIA  
Current stage: Award  
OCID: ocds-h6vhtk-077b83

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-077b83.json)

## Summary

The University of East Anglia (UEA) bought digital advertising and student-recruitment marketing services from Hybrid News Limited. The package covered an enhanced institution profile, enquiry bundles through Whatuni and CUG, CUG email marketing, undergraduate display retargeting impressions, a postgraduate student enquiry bundle and postgraduate display retargeting impressions. The services support UEA’s promotion to prospective undergraduate and postgraduate students and the generation of course enquiries. The work was delivered for UEA in Norwich, England. The advertised service categories include advertising and direct marketing.

This procurement is complete and was awarded to Hybrid News Limited. UEA used a direct award below the applicable threshold, without competition, for a single lot. The contract was signed on 16 September 2026 and runs from 17 September 2026 to 31 July 2027. Its gross value is £176,243. The award is active, as is the contract. The process records no evaluation or award criteria, so the basis for selecting the supplier is not stated. The contract covers the full set of student-recruitment marketing services described above; there are no separate supplier or lot awards to distinguish.

This award demonstrates demand from UEA for a joined-up student-recruitment marketing package combining institutional profiles, enquiry generation, email marketing and display retargeting across undergraduate and postgraduate audiences. Suppliers seeking to compete for a comparable requirement should be able to deliver or coordinate these channels, including access to relevant student-facing platforms and the ability to target prospective students. Credibility will depend on showing that campaigns can support both awareness and course enquiries across different study levels, and that the supplier can manage a bundled service for a university rather than a single advertising placement. Hybrid News Limited, an SME, was selected through a direct award without competition, so the award itself does not demonstrate a competitive evaluation or identify formal qualification requirements.

## Notice

Enhanced institution profile Whatuni enquiry bundle CUG bundle CUG emails UG display retargeting impressions PGS enquiry bundle PG display retargeting impressions

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/091417-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 17 Sep 2026 - 31 Jul 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £176,243 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EAST ANGLIA |
| Locality | NORWICH |
| Postcode area | Norwich |
| Postcode | NR4 7TJ |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH5 Norfolk |
| ITL 3 | TLH51 Norwich and East Norfolk |
| Local authority | Norwich |
| Electoral ward | University |
| Westminster constituency | Norwich South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Hybrid News Limited |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79342100 - Direct marketing services

## Release History

- 28 Sep 2026 at 12:59 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/091417-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/091417-2026
  28th September 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://hybrid.co
- http://uea.ac.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077b83. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-077b83.json.