---
title: "BGWM Digital Transformation (Discovery Phase)"
ocid: "ocds-h6vhtk-077dcc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077dcc"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-077dcc.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-077dcc.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2026-09-30"
---

# BGWM Digital Transformation (Discovery Phase)

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Tender  
OCID: ocds-h6vhtk-077dcc

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## Summary

West Midlands Growth Company Limited, through West Midlands Growth Hub, is buying a discovery-phase consultancy for Business Growth West Midlands (BGWM), the region’s digital entry point to business support. An experienced agency or consortium will investigate user needs and the existing business-support market, test the proposed hybrid “Universal Front Door” model, and define requirements for a future digital service. The intended service would provide a consistent entry journey, triage and route businesses to suitable help, manage referrals, and track outcomes. It may also offer curated digital guidance and tools where these address evidenced gaps, while avoiding duplication of existing provision. The work is delivered for the West Midlands business-support ecosystem.

The buyer invited offers through an open competition for this initial discovery phase. The bid deadline was 26 October 2026 at 12:00 noon. The planned contract period runs from 30 November 2026 to 31 May 2027. The stated procurement value is £100,000 excluding VAT (£120,000 including VAT). The procurement is divided into one lot. Evaluation is weighted 80% for quality and 20% for price. Offers may be submitted electronically through the buyer’s tendering portal. The discovery is intended to inform an evidence-based specification for a later procurement and implementation of the digital service.

This opportunity suits an established consultancy agency or consortium with the experience and capacity to deliver a comprehensive discovery exercise for a regional business-support service. Relevant strengths include user research, service design, digital transformation, business-support models and requirements definition. Suppliers should be able to test assumptions about triage and referral journeys for different business groups, assess existing market solutions and comparable ecosystems, and identify where digital guidance or tools can add value without duplicating current local, regional, national or private-sector provision. The work also calls for turning findings into clear service requirements and a robust specification that can support future investment and procurement decisions. The proposed model spans automated signposting for smaller and early-stage businesses and rapid routing of high-growth-potential and strategic businesses to person-led support. This is a consultancy discovery, not the subsequent service implementation.»}RGCTX}ocds-h6vhtk-077dcc-2026-09-30T15:10:28+01:00

## Notice

Business Growth West Midlands (BGWM) is the current West Midlands business support service and the primary digital entry point into the wider region's business support ecosystem. Delivered by West Midlands Growth Company (WMGC), through West Midlands Growth Hub, BGWM forms a vital part of the region's commitment to providing a "no wrong door" approach to business support. As part of the new WMGC Growth Hub operating model, a new digital service is required to provide a seamless entry journey for all businesses while supporting clear routing, referral management, business intelligence capture and outcome tracking across the wider business support ecosystem. This may or may not be under the same brand. Following a strategic review, WMGC has adopted a Hybrid Universal Front Door model for the business support digital service, which provides a consistent and high-quality entry experience for all businesses and quickly routes businesses to the most appropriate support while managing expectations around provision through clear positioning and tailored customer journeys. While the future digital service will provide a universal entry point, universal access does not mean that every business will receive person-led support. The primary role of the service is to identify and enable the most appropriate next step for the business. Small, micro, pre-start and startup businesses will be supported through automated referrals to Local Enterprise Services, other local and national provision, plus curated digital content and tools. High-growth potential and strategic businesses will be identified through proportionate digital triage and transferred rapidly into person-led support through the High Growth Service and Strategic Account Management functions. The future digital service is intended not only to signpost businesses that are not yet eligible for person-led High Growth support to external provision, but also to operate as a regional digital support layer. It will help address common business needs directly through high-quality digital tools, guidance and tailored recommendations. These tailored resources would supplement evidenced gaps in provision and improve continuity rather than replicate support already available through local, regional, national or private-sector providers. The future digital service should be informed by recognised best practice from comparable business support ecosystems and digital service models. Discovery activity should assess existing market solutions and ensure any future service delivers clear additional value to businesses and stakeholders, avoiding unnecessary duplication of functionality, content, tools or services already available elsewhere. To ensure future investment decisions are evidence-based and aligned to business needs, WMGC is seeking to appoint an experienced agency or consortium to undertake a comprehensive Discovery Phase that will validate user needs, test key assumptions underpinning the hybrid model, define service requirements, and develop a robust specification for future procurement and implementation. This is an initial procurement associated with the first phase - Discovery - of this project.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/092468-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Sep 2026 |
| Submission deadline | 26 Oct 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Nov 2026 - 31 May 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | £100,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Postcode area | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG3 West Midlands |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72130000 - Computer-site planning consultancy services
- 72246000 - Systems consultancy services

## Release History

- 30 Sep 2026 at 15:10 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/092468-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/092468-2026
  30th September 2026 - Tender notice on Find a Tender
- https://supplier.in-tend.co.uk/wmgrowth/home
  Full tender documents can be found on the in-tend portal

## Notice URLs

- https://supplier.in-tend.co.uk/inspired/home
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077dcc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-077dcc.json.