{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-077eb6-2026-10-02T12:21:58+01:00", "date": "2026-10-02T12:21:58+01:00", "ocid": "ocds-h6vhtk-077eb6", "initiationType": "tender", "parties": [ { "id": "GB-COH-02546950", "name": "AFFINITY WATER LIMITED", "identifier": { "scheme": "GB-COH", "id": "02546950" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PMRZ-1695-VBDV" } ], "address": { "streetAddress": "Tamblin Way", "locality": "Hatfield", "postalCode": "AL10 9EZ", "country": "GB", "countryName": "United Kingdom", "region": "UKH23" }, "contactPoint": { "name": "Emily Gresswell", "email": "emily.gresswell@affinitywater.co.uk" }, "roles": [ "buyer" ], "details": { "classifications": [ { "scheme": "UK_CA_TYPE", "id": "privateUtility", "description": "Private utility" } ] } } ], "buyer": { "id": "GB-COH-02546950", "name": "AFFINITY WATER LIMITED" }, "tender": { "id": "C-04487", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Media Buying", "description": "To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water. Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity. The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand. The supplier(s) should be able to provide all services including but not limited to: - Paid media strategy, - Insight, analytics and optimisation, - Media and channel planning, - Media buying, - TV, - Radio, - Performance digital, - Social media buying.", "status": "active", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ], "deliveryAddresses": [ { "region": "UKC", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKD", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKE", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKF", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKG", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKH", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKI", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKJ", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 7200000, "amount": 6000000, "currency": "GBP" }, "procurementMethod": "selective", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "features": "Selection questionnaire (SQ) submissions will be scored in accordance with the criteria defined in the SQ documentation. Suppliers that are shortlisted will be invited to submit a proposal in response to the invitation to tender (ITT). Tender submissions will be evaluated and clarification meetings conducted (virtually or in person). Affinity Water may negotiate with tenderers and/or request best and final offers (BAFO). The successful tenderer will be awarded the agreement according to the percentage weightings and criteria set out in the ITT." }, "mainProcurementCategory": "services", "specialRegime": [ "utilities" ], "aboveThreshold": true, "submissionMethodDetails": "Please note that this procurement process will be conducted electronically. All documents and communications will be managed through the Affinity Water e-tendering portal called 'In-tend'. If you are interested in this opportunity, please follow the steps below by 09:00am on Friday 16th October 2026: 1 - Register on our e-procurement portal In-tend (located here: https://supplier.in-tend.co.uk/affinitywater/home). 2 - Send an email to emily.gresswell@affinitywater.co.uk to confirm: i) that your company intends to participate in this process ii) that you have registered your company on In-tend (Please use reference 'C-04487' in the title of the email). Selection questionnaire (SQ) documents will be issued on in-tend to registered suppliers on Friday 16th October 2026. The deadline for SQ submissions on in-tend will be 09:00am on Monday 2nd November 2026.", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en" ] }, "expressionOfInterestDeadline": "2026-11-02T09:00:00Z", "awardPeriod": { "endDate": "2026-12-31T23:59:59Z" }, "lots": [ { "id": "1", "status": "active", "value": { "amountGross": 7200000, "amount": 6000000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "price", "name": "Commercial", "numbers": [ { "number": 60, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Technical", "numbers": [ { "number": 40, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true }, "contractPeriod": { "startDate": "2027-03-01T00:00:00Z", "endDate": "2030-02-28T23:59:59Z", "maxExtentDate": "2035-02-28T23:59:59Z" }, "hasRenewal": true, "renewal": { "description": "Initial contract period 1st March 2027 - 28th February 2030 The contract will be awarded for an initial term of 3 years with the option to extend for up five periods of one year, with a maximum overall term of 8 years." } } ], "documents": [ { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" }, { "id": "092889-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/092889-2026", "datePublished": "2026-10-01T14:17:12+01:00", "format": "text/html" }, { "id": "092941-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/092941-2026", "datePublished": "2026-10-01T15:15:36+01:00", "format": "text/html" }, { "id": "093305-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/093305-2026", "datePublished": "2026-10-02T12:21:58+01:00", "format": "text/html" } ] }, "language": "en" }