--- title: "Media Buying" ocid: "ocds-h6vhtk-077eb6" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077eb6" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-077eb6.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-077eb6.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "AFFINITY WATER LIMITED" published: "2026-10-02" --- # Media Buying Buyer: AFFINITY WATER LIMITED Current stage: Tender OCID: ocds-h6vhtk-077eb6 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077eb6) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-077eb6.json) ## Summary Affinity Water Limited is seeking a supplier or suppliers for paid media and advertising services to support its “Keep Life Flowing” campaign and wider water-saving and behaviour-change work. The scope covers strategy, audience insight and analytics, optimisation, media and channel planning, media buying, television, radio, performance digital and social media buying. The programme is intended to run throughout the year and support the water company’s water-reduction targets. Services will cover areas across England, including the North East, North West, Yorkshire and the Humber, the Midlands, East of England, London, the South East and the South West. This is an advertising and marketing services requirement (CPV 79340000). Affinity Water invited suppliers to compete through a selective competitive flexible procedure. The first stage is a selection questionnaire: suppliers had to register on the In-tend portal and confirm their intention to participate by 09:00 on 16 October 2026; questionnaire submissions are due by 09:00 on 2 November 2026. Shortlisted suppliers will be invited to submit proposals, with evaluation and clarification meetings, and the buyer may negotiate or request final offers. The contract is valued at £6 million excluding VAT (£7.2 million including VAT). The initial term runs from 1 March 2027 to 28 February 2030, with options to extend by up to five one-year periods, to a maximum overall term of eight years. Commercial criteria carry 60% of the score and technical criteria 40%. The opportunity is suited to media agencies and paid advertising specialists able to provide an integrated service across both digital and offline channels. Suppliers should be capable of developing strategy, planning and buying media, and using audience insight, analytics and optimisation to assess and improve campaign performance. The required channel mix includes television, radio, performance digital and social media. The work calls for the capacity to manage a sustained, year-round programme across a broad area of England, coordinating activity to support water conservation and behaviour change. Affinity Water identifies the requirement as suitable for small and medium-sized businesses, so smaller agencies may find it relevant if they can deliver the full range of services, either directly or through an appropriate supplier team. ## Notice To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water. Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity. The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand. The supplier(s) should be able to provide all services including but not limited to: - Paid media strategy, - Insight, analytics and optimisation, - Media and channel planning, - Media buying, - TV, - Radio, - Performance digital, - Social media buying. ### Lot Information Lot 1 Renewal: Initial contract period 1st March 2027 - 28th February 2030 The contract will be awarded for an initial term of 3 years with the option to extend for up five periods of one year, with a maximum overall term of 8 years. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/093305-2026 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Competitive flexible procedure | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 2 Oct 2026 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Mar 2027 - 28 Feb 2030 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £6,000,000 | | Lots value | £6,000,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AFFINITY WATER LIMITED | | Locality | HATFIELD | | Postcode area | St Albans | | Postcode | AL10 9EZ | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH2 Bedfordshire and Hertfordshire | | ITL 3 | TLH26 North and East Hertfordshire | | Local authority | Welwyn Hatfield | | Electoral ward | Hatfield Villages | | Westminster constituency | Welwyn Hatfield | | Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 2 Oct 2026 at 12:21 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/093305-2026 - 1 Oct 2026 at 15:15 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/092941-2026 - 1 Oct 2026 at 14:17 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/092889-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/093305-2026 2nd October 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/092941-2026 1st October 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/092889-2026 1st October 2026 - Tender notice on Find a Tender ## Notice URLs - https://supplier.in-tend.co.uk/affinitywater/home - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077eb6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-077eb6.json.