---
title: "Business North East Creative Identity"
ocid: "ocds-h6vhtk-077fdb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077fdb"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-077fdb.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-077fdb.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "North East Combined Authority"
published: "2026-10-02"
---

# Business North East Creative Identity

Buyer: North East Combined Authority  
Current stage: Award  
OCID: ocds-h6vhtk-077fdb

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077fdb)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-077fdb.json)

## Summary

North East Combined Authority commissioned a creative identity for Business North East. The work covers an overarching creative concept and tagline, a logo concept, and a visual identity system. It also includes two rounds of development, two examples showing how the identity is applied—one for event collateral and one for a webpage—and a toolkit containing the approved logo files and design-system assets. This is a marketing and graphic design service, rather than a supply of physical goods or construction work. Delivery locations are listed in North East England. The requirement is a single, complete brand-identity package for the Business North East initiative, from initial creative direction through development and practical examples to final usable design files.

The procurement is complete and was awarded to CRAVENS LIMITED. North East Combined Authority used a direct award below the public procurement threshold, without competition. The award is valued at £17,540 including tax. The contract period runs from 2 October to 28 October 2026, and the award is dated 2 October 2026. The opportunity was arranged as one lot, suitable for small and medium-sized enterprises and voluntary, community and social enterprises. No evaluation criteria are recorded, consistent with the stated route without competition. The award is marked pending, while the tender itself is marked complete; the published process therefore identifies the selected supplier and award value, with a contract period stated for the commissioned work.

This award demonstrates demand from North East Combined Authority for a joined-up creative identity, rather than isolated logo production: the brief combines strategic creative direction and messaging with visual design, iterative development, application examples and a finished asset toolkit. A credible competitor for a future requirement of this kind would need to show capability across brand concept development, tagline writing, logo design and coherent visual systems, as well as the ability to refine work through client feedback and apply it consistently to digital and event materials. The completed files must be organised and usable by the buyer. The single-lot package was considered suitable for SMEs and VCSEs, indicating that the work was not restricted to large suppliers. The selected supplier was a small or medium-sized enterprise.

## Notice

Business North East Visual and Verbal Identity contract including: overarching creative idea with tagline, logo concept and visual identity system with 2 rounds of development and 2 application examples (event collateral example and webpage) + toolkit of final, approved logo files and design system assets.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/093404-2026 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 2 Oct 2026 - 28 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £17,540 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | North East Combined Authority |
| Locality | NEWCASTLE UPON TYNE |
| Postcode area | Newcastle upon Tyne |
| Postcode | NE4 5BZ |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Arthur's Hill |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRAVENS LIMITED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79822500 - Graphic design services

## Release History

- 2 Oct 2026 at 14:29 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/093404-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/093404-2026
  2nd October 2026 - Transparency notice on Find a Tender

## Notice URLs

- http://www.cravens.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-077fdb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-077fdb.json.