---
title: "2026-843 CMM LEB and Pork Evaluation"
ocid: "ocds-h6vhtk-078137"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078137"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078137.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078137.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "Agriculture and Horticulture Development Board"
published: "2026-10-06"
---

# 2026-843 CMM LEB and Pork Evaluation

Buyer: Agriculture and Horticulture Development Board  
Current stage: Tender  
OCID: ocds-h6vhtk-078137

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## Summary

The Agriculture and Horticulture Development Board (AHDB) is seeking retail analysis to evaluate marketing campaigns for British beef, lamb and pork. The work covers retail sales results for total beef and lamb and total pig meat, analysed down to individual cuts or products such as pork mince and beef mince. The analysis will help AHDB assess campaign impact, report results to levy payers and inform improvements to future activity. Suppliers must provide robust retail data. This is a market research service, delivered across the United Kingdom.

AHDB invited offers through an open competition below the applicable threshold. The procurement reached the tender stage. The enquiry deadline was 14 October 2026 at noon, and the bid deadline set by the buyer was 21 October 2026 at noon. The contract period was scheduled to run from 4 November 2026 to 30 April 2027. The total stated budget is £200,000 including VAT, comprising £100,000 including VAT per marketing campaign. Bids are evaluated on technical quality (55%), commercial terms (35%) and social value (10%). The opportunity is a single lot and is marked as suitable for small and medium-sized businesses.

This requirement suits market research and retail analytics providers able to supply robust sales data and analyse performance across meat categories at product or cut level. Relevant capability includes measuring campaign effects on retail sales, working with consumer media modelling or comparable evaluation methods, and translating results into clear recommendations for future campaign planning. Suppliers should be able to cover beef, lamb and pig meat, including specific products such as mince, and produce findings that AHDB can use to demonstrate results to levy payers. The buyer has identified the opportunity as suitable for SMEs, and social value forms part of the assessment alongside technical and commercial quality.

## Notice

AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data. The budget for this project is PS100,000 (including VAT) per marketing campaign (so PS200,000 in total). AHDB's marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales. AHDB's marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. Closing date is 21st October at NOON

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/094033-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Oct 2026 |
| Submission deadline | 21 Oct 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 4 Nov 2026 - 30 Apr 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £166,666 |
| Lots value | £166,666 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Agriculture and Horticulture Development Board |
| Locality | COVENTRY |
| Postcode area | Coventry |
| Postcode | CV3 4SU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 6 Oct 2026 at 08:17 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/094033-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/094033-2026
  6th October 2026 - Tender notice on Find a Tender

## Notice URLs

- https://defra-family.force.com/s/Welcome
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078137. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078137.json.