{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-07818a-2026-10-06T12:01:55+01:00", "date": "2026-10-06T12:01:55+01:00", "ocid": "ocds-h6vhtk-07818a", "initiationType": "tender", "parties": [ { "id": "GB-PPON-PTCC-7222-XPBJ", "name": "Petersfield Town Council", "identifier": { "scheme": "GB-PPON", "id": "PTCC-7222-XPBJ" }, "address": { "streetAddress": "24 Heath Road, Petersfield", "locality": "Petersfield", "postalCode": "GU31 4EA", "country": "GB", "countryName": "United Kingdom", "region": "UKJ36" }, "contactPoint": { "name": "Rochelle Halliday", "email": "clerk@petersfield-tc.gov.uk", "telephone": "01730 264182" }, "roles": [ "buyer" ], "details": { "url": "http://www.petersfield-tc.gov.uk", "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - sub-central government" } ] } } ], "buyer": { "id": "GB-PPON-PTCC-7222-XPBJ", "name": "Petersfield Town Council" }, "tender": { "id": "DM01", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Contract for the Provision of Digital Marketing Tourism & Economic Development Services", "description": "Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The following marketing objectives have been set for delivery under this contract: * Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy. * Increasing footfall from a wider geographic base to help develop economic growth in the town. * Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns. * Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces. * Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content. * Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town. * Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom. Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029. Contract Value: PS15,000 per year + VAT (PS45,000 + VAT for 3 years if the contract is extended).", "status": "active", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 54000, "currency": "GBP" }, "procurementMethod": "open", "procurementMethodDetails": "Open procedure", "mainProcurementCategory": "services", "aboveThreshold": true, "submissionMethodDetails": "Contractors should detail how they will meet the marketing brief, including all information outlined in the Tender Evaluation Criteria. Please email tenders to Rochelle Halliday clerk@petersfield-tc.gov.uk The Council's website is www.petersfield-tc.gov.uk", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en" ] }, "tenderPeriod": { "endDate": "2026-11-15T23:59:59Z" }, "enquiryPeriod": { "endDate": "2026-11-06T12:00:00Z" }, "awardPeriod": { "endDate": "2026-11-26T23:59:59Z" }, "lots": [ { "id": "1", "status": "active", "value": { "amountGross": 54000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Relevant Experience", "description": "* Previous and extensive experience in planning and executing digital marketing campaigns. * Experience of successfully using all mainstream social media platforms. * Experience of web content creation and routine updating.", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Quality", "description": "* Detailed and logical approach to how the contract objectives will be met. * Evidence of successful digital marketing campaigns. * Demonstrates a clear understanding of the market needs and how to engage the audience effectively. * Explains how marketing content will be planned across the year, linking to key seasonal themes. * Shows how content will be kept current, particularly on the Visit Petersfield website. * Easy to follow and useful marketing data report examples provided. * Demonstrates how compliance with any relevant data protection regulations and accessibility requirements are to be met.", "numbers": [ { "number": 25, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Tourism Experience", "description": "* Previous marketing or digital marketing experience to promote tourism.", "numbers": [ { "number": 15, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Innovation", "description": "* Demonstrates how to capitalise on social media trends. * Use of digital marketing tools creatively and evolving approaches to keep up with trends.", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Engagement", "description": "* Explains how to work with retailers, partners and community organisations in a collaborative way. * Understands how to form effective relationships with key stakeholders to meet the contract objectives. * Planned approach to obtaining retailer feedback and building it into campaigns.", "numbers": [ { "number": 10, "weight": "percentageExact" } ] }, { "type": "price", "name": "Price", "description": "* Demonstrate value for money and a creative use of media within a limited budget. * The price is set at a maximum budget, so it would be expected that the bidder will not return pricing above the limit.", "numbers": [ { "number": 10, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-12-01T00:00:00Z", "endDate": "2027-11-30T23:59:59Z", "maxExtentDate": "2029-11-30T23:59:59Z" }, "hasRenewal": true, "renewal": { "description": "The contract can be extended annually for a further two years after the initial term of one year. A Council resolution will be required to validate each year to be extended, unless otherwise agreed." } } ], "documents": [ { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" }, { "id": "A-23634", "documentType": "biddingDocuments", "description": "Detailed information on the contract deliverables, key marketing tasks and background information are contained in the Digital Marketing Detailed Tender Brief.", "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-23634", "format": "application/pdf" }, { "id": "094201-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/094201-2026", "datePublished": "2026-10-06T12:01:55+01:00", "format": "text/html" } ] }, "language": "en" }