--- title: "Contract for the Provision of Digital Marketing Tourism & Economic Development Services" ocid: "ocds-h6vhtk-07818a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-07818a" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-07818a.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-07818a.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "Petersfield Town Council" published: "2026-10-06" --- # Contract for the Provision of Digital Marketing Tourism & Economic Development Services Buyer: Petersfield Town Council Current stage: Tender OCID: ocds-h6vhtk-07818a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-07818a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-07818a.json) ## Summary Petersfield Town Council is seeking digital marketing services to promote tourism and support economic development in Petersfield. The work is intended to raise awareness of the town as a visitor destination, increase visits and footfall, and help local businesses benefit from visitor spending. Campaigns should showcase independent retailers, the market, history, notable buildings, open spaces, local attractions, events, culture and heritage. The main audience is day visitors from outside the town, while the programme should also maintain and grow local custom. The service includes regular, consistent marketing communications, recognisable branding and fresh approaches to sustaining audience reach. Work is for Petersfield, Hampshire, and includes keeping content current on the Visit Petersfield website. This is a marketing and advertising services opportunity (CPV 79340000). The procurement has reached the tender stage: the Council invited offers through an open procedure. There is one lot. The deadline for questions was 6 November 2026 at 12:00 GMT; bids were due by 15 November 2026 at 23:59 GMT, with an award decision due by 26 November 2026 at 23:59 GMT. The initial contract runs from 1 December 2026 to 30 November 2027, with annual extensions possible for up to two further years, subject to Council approval. The stated price is £15,000 per year plus VAT; the stated three-year amount if extended is £45,000 plus VAT. Evaluation is weighted 90% quality and 10% price, covering experience, quality, tourism experience, innovation and engagement. Offers were to be emailed and explain how the marketing brief and evaluation criteria would be met. This opportunity suits agencies and consultants able to plan and deliver digital marketing campaigns, with experience across mainstream social media and web content creation and routine updates. Tourism promotion experience is specifically relevant. Bidders should be able to translate local knowledge and audience needs into an effective, year-round content plan linked to seasonal themes, keep website material current, and use social media trends and digital tools creatively. The Council also wants clear examples of successful campaigns and useful marketing reporting, plus an approach that addresses data protection and accessibility requirements. Suppliers should be comfortable working collaboratively with retailers, local partners and community organisations, gathering retailer feedback and using it to shape campaigns. The criteria favour a logical delivery plan, stakeholder engagement and creative use of media within a limited budget. Small and medium-sized enterprises and voluntary, community and social enterprises are identified as suitable. ## Notice Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The following marketing objectives have been set for delivery under this contract: * Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy. * Increasing footfall from a wider geographic base to help develop economic growth in the town. * Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns. * Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces. * Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content. * Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town. * Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom. Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029. Contract Value: PS15,000 per year + VAT (PS45,000 + VAT for 3 years if the contract is extended). ### Lot Information Lot 1 Renewal: The contract can be extended annually for a further two years after the initial term of one year. A Council resolution will be required to validate each year to be extended, unless otherwise agreed. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/094201-2026 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 6 Oct 2026 | | Submission deadline | 15 Nov 2026 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Dec 2026 - 30 Nov 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £54,000 | | Lots value | £54,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | Petersfield Town Council | | Locality | PETERSFIELD | | Postcode area | Guildford | | Postcode | GU31 4EA | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ36 Central Hampshire | | Local authority | East Hampshire | | Electoral ward | Petersfield St Peter's | | Westminster constituency | East Hampshire | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 6 Oct 2026 at 12:01 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/094201-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/094201-2026 6th October 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/Attachment/A-23634 Detailed information on the contract deliverables, key marketing tasks and background information are contained in the Digital Marketing Detailed Tender Brief. ## Notice URLs - http://www.petersfield-tc.gov.uk - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-07818a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-07818a.json.