{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-07825f-2026-10-07T11:43:59+01:00", "date": "2026-10-07T11:43:59+01:00", "ocid": "ocds-h6vhtk-07825f", "initiationType": "tender", "parties": [ { "id": "GB-PPON-PHRL-5691-LLXM", "name": "Imperial War Museum", "identifier": { "scheme": "GB-PPON", "id": "PHRL-5691-LLXM" }, "address": { "streetAddress": "Lambeth Road", "locality": "London", "postalCode": "SE1 6HZ", "country": "GB", "countryName": "United Kingdom", "region": "UKI44" }, "contactPoint": { "email": "oclifford@iwm.org.uk" }, "roles": [ "buyer" ], "details": { "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthorityCentralGovernment", "description": "Public authority - central government" } ] } }, { "id": "GB-COH-05979656", "name": "EAST CITY FILMS LTD", "identifier": { "scheme": "GB-COH", "id": "05979656" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PPTW-7249-MZLZ" } ], "address": { "streetAddress": "124 Finchley Road", "locality": "London", "postalCode": "NW3 5JS", "country": "GB", "countryName": "United Kingdom", "region": "UKI31" }, "contactPoint": { "email": "ash@eastcityfilms.com" }, "roles": [ "supplier" ], "details": { "scale": "sme", "vcse": false, "publicServiceMissionOrganization": false, "shelteredWorkshop": false } } ], "buyer": { "id": "GB-PPON-PHRL-5691-LLXM", "name": "Imperial War Museum" }, "planning": { "milestones": [ { "id": "engagement", "type": "engagement", "description": "The discovery phase comprised extensive market research to identify existing provision and key operators in the sector, which was supplemented with attendance at a sector trade show. Information on operating and business models was gathered via desk research, conversations with a sample of providers who had expressed interest in working with us at the trade show and via email/ LinkedIn and visits to immersive experiences.", "dateMet": "2025-12-20T00:00:00Z", "status": "met" } ], "documents": [ { "id": "094610-2026", "documentType": "marketEngagementNotice", "noticeType": "UK2", "description": "Preliminary market engagement notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/094610-2026", "datePublished": "2026-10-07T11:12:42+01:00", "format": "text/html" } ] }, "tender": { "id": "ocds-h6vhtk-07825f", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "IWM Immersive Experience", "description": "At our IWM Lambeth site we are looking at developing and hosting an artistic commission using immersive VR headset technology. Estimated value of PS1M.", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "72212932", "description": "Entertainment software development services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 1200000, "amount": 1000000, "currency": "GBP" }, "mainProcurementCategory": "services", "aboveThreshold": true, "lots": [ { "id": "1", "suitability": { "sme": true }, "contractPeriod": { "startDate": "2026-11-01T00:00:00Z", "endDate": "2031-10-31T23:59:59Z", "maxExtentDate": "2033-10-31T23:59:59Z" }, "hasRenewal": true, "status": "complete" } ], "status": "complete", "procurementMethod": "direct", "procurementMethodDetails": "Direct award", "procurementMethodRationale": "At our IWM Lambeth site we are looking at developing and hosting an artistic commission using immersive VR headset technology. A discovery phase comprised extensive market research to identify existing provision and key operators in the sector, which was supplemented with attendance at a sector trade show. Information on operating and business models was gathered via desk research, conversations with a sample of providers who had expressed interest in working with us at the trade show and via email/ LinkedIn and visits to immersive experiences. This process highlighted East City Films who bring a combination of experience that spans content development and storytelling, underpinned by archival/ collections research and curatorial content, filmmaking, technical knowledge/ expertise, operational and business modelling, knowledge of touring models and an established network of arts/ heritage venues that positions them to meet the requirements of the IWM brief. Over the last decade, they have developed a distinctive production methodology for creating large-scale, multi-sensory VR documentary experiences designed for cultural venues and public audiences. Critically, East City Film's capability extends beyond production into touring, licensing and long-term IP development and exploitation and brings the creative and technical knowledge to co-develop new work with IWM as well as the infrastructure and commercial experience to ensure that work reaches the widest possible audience over time. It is this combination of archive-led storytelling expertise, proprietary production methodology and proven exploitation capability that we seek to enable a genuine co-creation partnership underpinned by existing know-how and IP that directly accelerates and de-risks the development of new work. We will be awarding the contract to East City Films, as we have not found a creative agency with experience of developing critically acclaimed, award-winning (in film/ art-form category) VR headset experiences for the museum sector who also bring this the requisite combination of proprietary IP, proven methodology, specialist know-how and established networks of venues and relationships with potential funders.", "documents": [ { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" } ], "procurementMethodRationaleClassifications": [ { "id": "singleSuppliersTechnicalReasons" } ] }, "language": "en", "awards": [ { "id": "1", "title": "IWM Immersive Experience", "status": "pending", "value": { "amountGross": 1200000, "amount": 1000000, "currency": "GBP" }, "mainProcurementCategory": "services", "aboveThreshold": true, "suppliers": [ { "id": "GB-COH-05979656", "name": "EAST CITY FILMS LTD" } ], "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "72212932", "description": "Entertainment software development services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "contractPeriod": { "startDate": "2026-11-01T00:00:00Z", "endDate": "2031-10-31T23:59:59Z", "maxExtentDate": "2033-10-31T23:59:59Z" }, "hasRenewal": true, "renewal": { "description": "Two year extension at IWM discretion." }, "relatedLots": [ "1" ], "documents": [ { "id": "094630-2026", "documentType": "awardNotice", "noticeType": "UK5", "description": "Transparency notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/094630-2026", "datePublished": "2026-10-07T11:28:40+01:00", "format": "text/html" }, { "id": "094650-2026", "documentType": "awardNotice", "noticeType": "UK6", "description": "Contract award notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/094650-2026", "datePublished": "2026-10-07T11:43:59+01:00", "format": "text/html" } ], "milestones": [ { "id": "1", "type": "futureSignatureDate", "dueDate": "2026-10-30T23:59:59Z", "status": "scheduled" } ], "date": "2026-10-07T00:00:00+01:00", "standstillPeriod": { "endDate": "2026-10-16T23:59:59+01:00" } } ] }