---
title: "RBGKEW1571Membership Growth Consultancy"
ocid: "ocds-h6vhtk-078308"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078308"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078308.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078308.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDENS"
published: "2026-10-07"
---

# RBGKEW1571Membership Growth Consultancy

Buyer: ROYAL BOTANIC GARDENS  
Current stage: Award  
OCID: ocds-h6vhtk-078308

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078308)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-078308.json)

## Summary

Royal Botanic Gardens commissioned consultancy to develop a strategy for growing its membership population and income, with an ambition to double both by 2035. The work is to identify practical quick wins and longer-term changes, including recommendations grounded in the organisation’s brand framework and the function and proposition of its membership. It brings together membership growth strategy, market research and business development consultancy. The work is for Royal Botanic Gardens in Richmond, London; the data does not give a separate delivery location.

The procurement is complete and the contract has been awarded to The Foundation Customer Consultancy Ltd. The award was made on 26 August 2026, and the contract was signed on 7 October 2026. The contract runs from 8 October to 30 November 2026. Its value is £30,000 excluding VAT (£36,000 including VAT). There was one lot. The buyer used a below-threshold limited competition; three bids were received and two reached the final stage. The published data does not set out the evaluation criteria or eligibility requirements.

For a future membership-growth requirement at Royal Botanic Gardens, a credible consultancy would need to combine insight into membership audiences and motivations with practical growth planning. The work calls for recommendations that distinguish quick wins from longer-term changes, and connect both to the buyer’s brand framework and to the purpose and proposition of its membership offer. Suppliers well placed to compete would be able to undertake market research and translate findings into specific business-development actions, rather than offering generic membership advice. The completed competition attracted three bidders, with two reaching its final stage, showing that this consultancy requirement drew competition through a limited route. The selected supplier was a small enterprise, demonstrating that a smaller specialist consultancy was capable of winning.

## Notice

We have an ambition to double our membership population and income by 2035. We believe this will come from a combination of benefit-based motivations and cause/supporter-based motivations. To achieve this growth will require significant shift from our current status, so we would like to work with a consultancy partner to identify how we can achieve this growth - what are the quick wins and what are the longer-term changes to drive success. We need specific recommendations aligned to our brand framework and the function and proposition of membership.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/094887-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 26 Aug 2026 |
| Contract period | 8 Oct 2026 - 30 Nov 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £30,000 |
| Contracts value | £30,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS |
| Locality | RICHMOND |
| Postcode area | Twickenham |
| Postcode | TW9 3AQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | The Foundation Customer Consultancy Ltd |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73200000 - Research and development consultancy services
- 79310000 - Market research services
- 79411100 - Business development consultancy services

## Release History

- 7 Oct 2026 at 15:44 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/094887-2026
- 7 Oct 2026 at 15:36 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/094877-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/094887-2026
  7th October 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/094877-2026
  7th October 2026 - Contract award notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078308. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078308.json.