---
title: "MHRA Sub-Brand Architecture and Strategy Project"
ocid: "ocds-h6vhtk-078376"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078376"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078376.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078376.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Medicines and Healthcare Products Regulatory Agency"
published: "2026-10-08"
---

# MHRA Sub-Brand Architecture and Strategy Project

Buyer: Medicines and Healthcare Products Regulatory Agency  
Current stage: Award  
OCID: ocds-h6vhtk-078376

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078376)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-078376.json)

## Summary

The Medicines and Healthcare products Regulatory Agency (MHRA) commissioned a sub-brand architecture and strategy project. The work is to explore the agency’s sub-brand architecture and strategy and develop a focused approach to move this forward. It is a marketing strategy service, rather than a supply of goods or construction work. The contracting process identifies one lot and the service is for MHRA; no separate delivery location is stated.

The procurement is complete and the contract has been awarded to M&C Saatchi (UK) Ltd. MHRA used a direct award below the relevant threshold, without competition. The contract was signed on 6 October 2026 and runs from 6 October to 1 December 2026. Its value is £60,000 excluding VAT (£72,000 including VAT). The procurement comprised one lot, now complete. The available information describes the project’s purpose but does not set out an evaluation basis or supplier eligibility requirements.

This award shows MHRA buying specialist marketing strategy to examine and shape its sub-brand architecture. For similar work, a credible competitor would need to demonstrate strategic brand expertise, including the ability to assess an organisation’s existing sub-brands and develop a clear, focused way forward. The selected supplier is a large marketing and communications agency, indicating that an established agency capability was used for this project; the procurement does not state specific accreditations, staffing levels or experience thresholds. The brief is focused on MHRA’s own brand architecture, so relevant experience would be strongest where it shows work on complex organisational brands and sub-brand strategy, rather than general advertising or unrelated marketing services.

## Notice

Focused approach to explore MHRA Sub-Brand Architecture and Strategy to move forward

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/095075-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 6 Oct 2026 - 1 Dec 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £60,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Medicines and Healthcare Products Regulatory Agency |
| Locality | LONDON |
| Postcode area | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C Saatchi (UK) Limited |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 8 Oct 2026 at 10:58 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/095075-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/095075-2026
  8th October 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.gov.uk/government/organisations/medicines-and-healthcare-products-regulatory-agency
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078376. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078376.json.