---
title: "Lamp Post Banner Campaign"
ocid: "ocds-h6vhtk-078617"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078617"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078617.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078617.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Dacorum Borough Council"
published: "2026-10-12"
---

# Lamp Post Banner Campaign

Buyer: Dacorum Borough Council  
Current stage: Award  
OCID: ocds-h6vhtk-078617

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078617)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-078617.json)

## Summary

Dacorum Borough Council commissioned a lamp-post banner campaign for the Maylands Wayfinding Project. The work is an advertising and marketing service, involving banners on lamp posts to support wayfinding in the Maylands area of Dacorum, Hertfordshire. The procurement covers a single lot and the campaign is intended to run over three years. This is a place-based promotional requirement rather than a general marketing brief: suppliers would need to deliver the banner campaign in the context of the named wayfinding project and its local setting.

The procurement is complete and the contract was awarded to BAY MEDIA LTD. Dacorum Borough Council used a direct award below the applicable threshold, without competition. The contract was signed on 30 September 2026 and runs from 1 October 2026 to 30 September 2029. Its value is £26,949 excluding VAT (£32,338.80 including VAT). The award is active and the contract is active. The process was a single lot. The published procurement data records no evaluation criteria; the route was a non-competitive direct award, so there was no competitive evaluation basis stated.

For advertising and marketing agencies, this award shows that Dacorum Borough Council commissions local campaigns using physical advertising in public spaces to support a place-based wayfinding project. A credible competitor would need to demonstrate capability in planning and delivering lamp-post banner campaigns, with an understanding of how outdoor promotional material can help people navigate a local area. The requirement is limited in scale and focused on one named project, so suppliers suited to targeted local campaigns may be more relevant than firms whose offer is built around large, multi-region advertising programmes. Experience coordinating banner production and delivery for a sustained campaign would be pertinent to a similar requirement from this buyer.

## Notice

Lamp Post Banner Campaign for Maylands Wayfinding Project over 3 years

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/096314-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Oct 2026 - 30 Sep 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £26,949 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Dacorum Borough Council |
| Locality | HEMEL HEMPSTEAD |
| Postcode area | Hemel Hempstead |
| Postcode | HP1 1DN |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH2 Bedfordshire and Hertfordshire |
| ITL 3 | TLH27 South West Hertfordshire |
| Local authority | Dacorum |
| Electoral ward | Hemel Hempstead Town |
| Westminster constituency | Hemel Hempstead |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Bay Media Limited |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 12 Oct 2026 at 18:01 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/096314-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/096314-2026
  12th October 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.baymedia.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078617. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078617.json.