--- title: "Marketing, Advertising and Media Buying Services - Wirral Met College" ocid: "ocds-h6vhtk-0786a7" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0786a7" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0786a7.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0786a7.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "Wirral Metropolitan College" published: "2026-10-27" --- # Marketing, Advertising and Media Buying Services - Wirral Met College Buyer: Wirral Metropolitan College Current stage: Tender OCID: ocds-h6vhtk-0786a7 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0786a7) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0786a7.json) ## Summary Wirral Metropolitan College is seeking marketing, advertising and media-buying services to support student recruitment, raise awareness of the College and promote its courses. The work covers campaign planning, media recommendations and purchasing, campaign delivery, monitoring, optimisation and performance reporting. Depending on the campaign and specification, channels and materials may include digital advertising, paid social media, outdoor, radio and audio advertising, printed promotional materials and their distribution. This is a services requirement in the advertising and marketing field (CPV 79340000). The College is based at Conway Park Campus in Birkenhead. Delivery addresses span the North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East and South West of England. Wirral Metropolitan College invited tenders through a below-threshold open competition. The process reached tender, with offers sought by email. The final deadline for clarification questions was 20 November 2026 at 12:00 noon GMT; the College anticipated publishing outstanding responses on 24 November 2026. The tender submission deadline was extended to 30 November 2026 at 12:00 noon GMT. The initial contract term runs from 4 January 2027 to 3 January 2028, with a possible 12-month extension through 3 January 2029, at the College’s discretion and subject to satisfactory performance, budget and requirements. The estimated value is £92,000 excluding VAT (£110,400 including VAT). There is one lot. Quality accounts for 70% of the evaluation and price 30%; price is assessed on evaluated cost across the initial term and optional extension. The opportunity suits UK-based suppliers with the capability to plan and deliver integrated marketing campaigns for a further-education college. Strong bids will need to demonstrate effective media strategy and recommendations, buying expertise across relevant channels, and the ability to deliver campaigns, monitor results, optimise activity and report performance. Experience supporting student recruitment, building organisational awareness or promoting education courses is directly relevant to the College’s stated aims. Suppliers should be able to address a broad UK delivery footprint and bring capacity to manage digital and paid social activity alongside outdoor, radio and audio advertising, and printed promotional materials and distribution where required. Small and medium-sized businesses and voluntary, community or social enterprises are considered suitable. Bidders must complete the response workbook, including the common campaign scenario and pricing response, and provide the supporting material required by the specification. ## Notice Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification. The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%). ### Lot Information Lot 1 Renewal: The College may extend the contract for a further 12 months, from 4 January 2028 to 3 January 2029, subject to satisfactory supplier performance, budget availability and the College's requirements. The extension will be at the College's sole discretion and is not guaranteed. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/101480-2026 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Below threshold - open competition | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 27 Oct 2026 | | Submission deadline | 30 Nov 2026 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 4 Jan 2027 - 3 Jan 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £92,000 | | Lots value | £92,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | Wirral Metropolitan College | | Locality | BIRKENHEAD | | Postcode area | Chester | | Postcode | CH41 4NT | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD74 Wirral | | Local authority | Wirral | | Electoral ward | Birkenhead and Tranmere | | Westminster constituency | Birkenhead | | Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 27 Oct 2026 at 12:07 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/101480-2026 - 26 Oct 2026 at 16:25 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/101216-2026 - 23 Oct 2026 at 12:44 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/100450-2026 - 23 Oct 2026 at 12:31 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/100434-2026 - 16 Oct 2026 at 11:55 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/097873-2026 - 14 Oct 2026 at 14:58 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/097105-2026 - 13 Oct 2026 at 14:28 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/096593-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/101480-2026 27th October 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/101216-2026 26th October 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/100450-2026 23rd October 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/100434-2026 23rd October 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/097873-2026 16th October 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/097105-2026 14th October 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/096593-2026 13th October 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/Attachment/A-24046 - https://www.find-tender.service.gov.uk/Notice/Attachment/A-24105 **Clarification Log - PR-2026-0085 Marketing Tender** The Clarification Log dated 14 October 2026 is now available and must be read alongside the tender documents. Appendix D - Bidder Response Workbook v2 remains unchanged. Bidders should refer to the Clarification Log when completing their responses and pricing. Where a clarification updates the original tender wording, the published clarification takes precedence. The submission deadline remains 12:00 noon (GMT) on Sunday 25 October 2026. ## Notice URLs - http://www.wmc.ac.uk - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0786a7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0786a7.json.