---
title: "Mosaic Public Sector"
ocid: "ocds-h6vhtk-0786d4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0786d4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0786d4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0786d4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Essex County Council"
published: "2026-10-13"
---

# Mosaic Public Sector

Buyer: Essex County Council  
Current stage: Award  
OCID: ocds-h6vhtk-0786d4

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0786d4.json)

## Summary

Essex County Council bought annual access to Experian’s Mosaic Public Sector household segmentation service for the Essex county area, excluding Southend and Thurrock. Mosaic classifies UK households into social, cultural and economic groups and types, using more than 1,200 indicators covering demographics, lifestyles and communication preferences. The service provides household-level data across more than 650,000 households in the council’s area, with data updated annually. The council can use it to identify residents by chosen characteristics, understand service-user profiles and future demand, tailor communications, target preventative resources, and inform campaigns. This is a specialist data and customer-segmentation service rather than a general research commission; the dataset is Experian’s proprietary product. Delivery is for Essex County Council’s area in Essex.

The procurement is complete and the contract has been awarded to Experian Ltd. The award is active and the contract is active. It covers one lot and is a two-year extension to an existing contract. The contract was signed on 24 September 2026 and runs from 10 October 2026 to 9 October 2028. Its gross value is £29,150. The procurement was described as below threshold, with the specific method recorded as unknown. The contract is for annual provision of the Mosaic Public Sector service. No separate award date or evaluation criteria are stated in the available process details.

This outcome demonstrates demand from Essex County Council for household-level segmentation that supports service planning, resident targeting and communications. Suppliers competing for a similar requirement would need to offer a credible, maintained dataset with granular local coverage, meaningful demographic and lifestyle indicators, and a dependable annual update cycle. The ability to classify households into usable segments and support applications such as profiling service users, anticipating demand and targeting preventative resources is central to the requirement. The selected supplier was Experian, whose Mosaic dataset is proprietary and established for public-sector use. Competitors would need to show that their data can provide comparable breadth and depth for Essex households, together with the service capability to make the information useful for council decision-making and resident engagement.

## Notice

Annual provision of Mosaic Public Sector at household level for the Essex County Council area. This is for more than 650k households across Essex (Essex districts only, no Southend and Thurrock). * Mosaic is a ready-made national customer segmentation tool developed by Experian * Mosaic classifies every household in the UK into one of 18 national 'groups' and 68 'types', based on their social, cultural and economic behaviour * Mosaic contains over 1,200 indicators which describe the likely characteristics and behaviour of each household * Mosaic contains data on themes such as demographics, lifestyles and communication preferences * Data is updated annually, and recently substantial improvements have been made to the dataset, moving from Mosaic version 7 to Mosaic version 8. * Mosaic is Experian's own dataset, not open access to the public, and unique in its breadth and depth. It is providing us with Essex-specific data on a household level, i.e. much more granular than publicly available data. Mosaic can be used for a variety of purposes, including: * To target specific sets of residents based on characteristics of our choosing * To profile current service users to better understand potential need and future demand for services * To tailor the way we interact with different types of residents * To target the allocation of preventative resources more effectively * To better inform our communications and marketing campaigns NB: This is a two year extension to an existing contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/096675-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Below threshold - unknown |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 10 Oct 2026 - 9 Oct 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £29,150 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Essex County Council |
| Locality | CHELMSFORD |
| Postcode area | Chelmsford |
| Postcode | CM1 1QH |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH3 Essex |
| ITL 3 | TLH36 Heart of Essex |
| Local authority | Chelmsford |
| Electoral ward | Moulsham and Central |
| Westminster constituency | Chelmsford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Experian Limited |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73100000 - Research and experimental development services
- 73200000 - Research and development consultancy services
- 73300000 - Design and execution of research and development

## Release History

- 13 Oct 2026 at 15:43 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/096675-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/096675-2026
  13th October 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0786d4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0786d4.json.