---
title: "C463372 Bounty Advertising 2026"
ocid: "ocds-h6vhtk-07888c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-07888c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-07888c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-07888c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS Business Services Authority"
published: "2026-10-15"
---

# C463372 Bounty Advertising 2026

Buyer: NHS Business Services Authority  
Current stage: Award  
OCID: ocds-h6vhtk-07888c

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-07888c.json)

## Summary

NHS Business Services Authority bought advertising in Bounty pregnancy packs and the Bounty app. The adverts promote the NHS Healthy Start scheme and NHS Maternity Exemption Certificates to pregnant people and new mothers. This is advertising and direct marketing work, covering magazine-style placements in pregnancy packs as well as digital app advertising. The contract’s delivery location is the United Kingdom. The requirement centres on reaching a defined health-related audience through Bounty’s established media channels, rather than producing general advertising for an unspecified audience.

The procurement is complete and the contract was awarded to Bounty Media Limited. The buyer used a below-threshold direct award without competition, described as a Single Tender Action. One lot was awarded. The award date is not published in the supplied data; the contract was signed on 26 August 2026. The contract runs from 26 August 2026 to 31 May 2027. Its value is £28,650 excluding VAT, or £34,380 including VAT. The procurement is for services. No evaluation criteria are recorded in the supplied process information.

For suppliers competing for a similar requirement in future, this award demonstrates demand from NHS Business Services Authority for targeted advertising to pregnant people and new mothers through pregnancy packs and an app. Credibility would depend on access to channels that reach this audience, the ability to place advertising in both print and digital formats, and the capacity to deliver clear, accurate campaign material about NHS schemes and certificates. Experience in health-related public information and direct marketing would be relevant to demonstrating suitability for this specific brief. The buyer used a direct award without competition for this purchase, so the contract also shows the route used for this particular requirement; it does not establish that future purchases will follow the same route.

## Notice

Provision of magazine advertising in Bounty pregnancy packs and in their app. The requirement is for adverts to cover the NHS Healthy Start scheme and NHS Maternity Exemption Certificates. The target demographic is pregnant people and new mums. This has been procured as a Single Tender Action (below threshold). Please note that the start date of the agreement is 01/06/2026.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/097487-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 26 Aug 2026 - 31 May 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £28,650 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS Business Services Authority |
| Locality | NEWCASTLE UPON TYNE |
| Postcode area | Newcastle upon Tyne |
| Postcode | NE15 8NY |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Lemington |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Bounty Media Limited |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 22462000 - Advertising material
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79342100 - Direct marketing services

## Release History

- 15 Oct 2026 at 13:42 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/097487-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/097487-2026
  15th October 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-21588

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.nhsbsa.nhs.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-07888c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-07888c.json.