---
title: "Ad Serving Platform (Google Ad Manager GAM360)"
ocid: "ocds-h6vhtk-078998"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078998"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078998.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078998.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Met Office"
published: "2026-10-16"
---

# Ad Serving Platform (Google Ad Manager GAM360)

Buyer: Met Office  
Current stage: Award  
OCID: ocds-h6vhtk-078998

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078998)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-078998.json)

## Summary

The Met Office is buying a renewal of its Google Ad Manager GAM360 advertising-serving platform. This is a digital advertising service for serving and managing advertisements. The procurement covers one requirement, with delivery in the United Kingdom. The Met Office is the buying organisation. The named service is Google Ad Manager GAM360; the procurement description identifies this as a contract renewal. The work is categorised as advertising services. The requirement is focused on the platform rather than a broader advertising campaign or a range of unrelated marketing services.

The procurement is complete and has been awarded to Incubeta through a direct award for a renewal. The award was published on 16 October 2026. Its value is £238,000 excluding VAT (£285,600 including VAT). The contract period runs from 26 October 2026 to 31 October 2027. The process was a single-lot award. The stated rationale for using a direct award is that this is a renewal, and the recorded award basis is an additional repeat, extension or partial replacement. The awarded supplier is Incubeta. The award is recorded as pending, while the tender is complete.

For suppliers seeking to compete for a future Met Office requirement of this kind, the relevant capability is providing or supporting Google Ad Manager GAM360 as an advertising-serving platform, including the continuity needed to renew an existing service. The award demonstrates that the Met Office has purchased this specific platform through a direct renewal route, so familiarity with the product and the ability to maintain an established service would be commercially relevant. The procurement is a substantial, single-platform service rather than a small, discrete advertising task. Incubeta, a large supplier, was selected. A credible competitor would therefore need the technical and operational capacity to support the platform at comparable scale, alongside a clear basis for delivering the Met Office’s continuing ad-serving requirement. No separate accreditation or experience requirement is recorded.

## Notice

Renewal of contract for Ad Serving Platform (Google Ad Manager GAM360)

### Procurement Information

This refers to a renewal.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/097983-2026 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 26 Oct 2026 - 31 Oct 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £238,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Met Office |
| Locality | EXETER |
| Postcode area | Exeter |
| Postcode | EX1 3PB |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK4 Devon |
| ITL 3 | TLK43 Devon CC |
| Local authority | Exeter |
| Electoral ward | Pinhoe |
| Westminster constituency | Exmouth and Exeter East |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Incubeta |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 16 Oct 2026 at 14:00 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/097983-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/097983-2026
  16th October 2026 - Transparency notice on Find a Tender

## Notice URLs

- https://incubeta.com
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.metoffice.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078998. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078998.json.