---
title: "Branded Merchandise and Promotional Items"
ocid: "ocds-h6vhtk-0789a0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0789a0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0789a0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0789a0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "London Fire Commissioner"
published: "2026-10-16"
---

# Branded Merchandise and Promotional Items

Buyer: London Fire Commissioner  
Current stage: Award  
OCID: ocds-h6vhtk-0789a0

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0789a0)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0789a0.json)

## Summary

The London Fire Commissioner procured branded merchandise and promotional items for London Fire Brigade ceremonies and open-day events. The goods include special clothing and stationery. The requirement covers one lot and supports the Brigade’s public-facing events. The buying organisation is the London Fire Commissioner.

The procurement is complete and the contract was awarded to Allwag Promotions Ltd. It used a below-threshold limited competition and the contract was signed on 16 October 2026. The contract runs from 19 October 2026 to 18 October 2028, with an option to extend for a further two years to 18 October 2030. Its value is £120,000 excluding VAT (£144,000 including VAT).

This award shows demand from the London Fire Commissioner for branded clothing, stationery and promotional merchandise to support ceremonies and public open days. Suppliers competing for a similar future requirement would need to source or produce a varied range of branded goods and fulfil orders for event use. Experience supplying promotional merchandise to public-facing organisations would be relevant; the award demonstrates that a supplier in this market was selected through a limited competition. The requirement is suited to businesses able to cover both clothing and stationery rather than a single narrow product line.

## Notice

Branded Merchandise and Promotional Items for LFB ceremonies and open day events

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/098055-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 19 Oct 2026 - 18 Oct 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £120,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | London Fire Commissioner |
| Locality | LONDON |
| Postcode area | South East London |
| Postcode | SE1 0LL |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Allwag Promotions Ltd |

## CPV Codes

### Divisions

- 18 - Clothing, footwear, luggage articles and accessories
- 30 - Office and computing machinery, equipment and supplies except furniture and software packages

### Codes

- 18410000 - Special clothing
- 30192700 - Stationery

## Release History

- 16 Oct 2026 at 15:04 - AwardUpdate - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/098055-2026
- 16 Oct 2026 at 14:22 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/098004-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/098055-2026
  16th October 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/098004-2026
  16th October 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-24209
  LFB97 Branded Merchandise LFC Short Form Contract

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0789a0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0789a0.json.