---
title: "SW Seasonal Vaccinations Paid Advertising Winter 2026"
ocid: "ocds-h6vhtk-078a51"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078a51"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078a51.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078a51.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS England"
published: "2026-10-19"
---

# SW Seasonal Vaccinations Paid Advertising Winter 2026

Buyer: NHS England  
Current stage: Award  
OCID: ocds-h6vhtk-078a51

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078a51)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-078a51.json)

## Summary

NHS England commissioned a paid advertising campaign to support the 2026/27 autumn COVID-19 and flu vaccination programme. The campaign’s purpose is to encourage vaccination among priority groups with lower uptake, using communications targeted to particular areas of the South West. This is a health communications and advertising service, rather than the provision of vaccination services. The requirement combines campaign delivery with regional targeting and messaging for specific audiences. The buying organisation is NHS England.

The procurement is complete. NHS Creative was selected and the contract is active. It was awarded through a direct, below-threshold procedure without competition. The contract was signed on 31 August 2026 and runs from 1 September to 31 December 2026. Its value is £50,000. The procurement covered one lot. The recorded requirement and outcome concern the paid advertising campaign for the South West seasonal vaccination programme.

For a future requirement of this kind, a credible supplier would need to plan and deliver paid advertising campaigns, target communications by area, and tailor messages to priority groups with lower vaccination uptake. Experience communicating about seasonal vaccination or comparable public health campaigns would be relevant to demonstrating an understanding of the audience and the purpose of the work. The selected supplier was an SME, showing that this requirement was delivered by a smaller provider; the campaign is a focused, region-specific service rather than a large-scale vaccination delivery contract. This purchase demonstrates NHS England’s demand for targeted advertising to support seasonal vaccination in the South West.

## Notice

An advertising campaign that will support the 2026/27 autumn COVID-19 and flu vaccination programme by delivering targeted, region-specific communications aimed at priority cohorts with lower vaccination uptake across the South West.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/098282-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Sep 2026 - 31 Dec 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £50,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS England |
| Locality | LONDON |
| Postcode area | South East London |
| Postcode | SE1 8UG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI45 Lambeth |
| Local authority | Lambeth |
| Electoral ward | Waterloo & South Bank |
| Westminster constituency | Vauxhall and Camberwell Green |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NHS Creative |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85100000 - Health services

## Release History

- 19 Oct 2026 at 09:19 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/098282-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/098282-2026
  19th October 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.england.nhs.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078a51. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078a51.json.