---
title: "Sponsorship Strategy for Tatton Park's New Playground"
ocid: "ocds-h6vhtk-078b01"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078b01"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078b01.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078b01.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Cheshire East Borough Council"
published: "2026-10-19"
---

# Sponsorship Strategy for Tatton Park's New Playground

Buyer: Cheshire East Borough Council  
Current stage: Award  
OCID: ocds-h6vhtk-078b01

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-078b01.json)

## Summary

Cheshire East Council commissioned sponsorship consultancy and acquisition services for the new Tatton Park-themed play area at Tatton Park. The work is to develop a sponsorship strategy and secure commercial sponsorship and partnership opportunities for the play area. It is business development consultancy, focused on attracting commercial partners to a specific visitor attraction project. Delivery is in Cheshire East, United Kingdom.

The procurement is complete and the contract was awarded to B.D.S. Sponsorship Limited. The contract was signed on 16 September 2026, with a stated period running from 16 September 2026 to 2 February 2027 and a maximum extent to 10 May 2027 through three one-month renewal options. The contract value is £90,850 excluding VAT (£109,020 including VAT). This was a below-threshold procurement; the published method is described as unknown. There was one lot, and the available data does not set out the evaluation basis.

For suppliers considering similar future work for Cheshire East Council, this award indicates demand for specialist sponsorship advice that combines strategy with the practical acquisition of commercial partners. A credible competitor would need to show experience identifying and approaching sponsors, shaping partnership propositions and securing sponsorship for a named visitor attraction or comparable public-facing project. The requirement centres on a particular themed play area at Tatton Park, so relevant knowledge of visitor attractions, leisure destinations or place-based partnerships would help demonstrate fit. The awarded supplier is a small or medium-sized business, showing that this consultancy requirement was delivered by an SME; suppliers should be able to resource both strategic development and partner acquisition at the scale of a single attraction project.

## Notice

Provision of sponsorship consultancy and acquisition services to secure commercial sponsorship and partnership opportunities for the new Tatton Park-themed play area at Tatton Park.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/098590-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Below threshold - unknown |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 16 Sep 2026 - 2 Feb 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £90,850 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Cheshire East Borough Council |
| Locality | CREWE |
| Postcode area | Crewe |
| Postcode | CW1 2JZ |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD6 Cheshire |
| ITL 3 | TLD62 Cheshire East |
| Local authority | Cheshire East |
| Electoral ward | Crewe Central |
| Westminster constituency | Crewe and Nantwich |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BDS Sponsorship |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79411100 - Business development consultancy services

## Release History

- 19 Oct 2026 at 15:06 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/098590-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/098590-2026
  19th October 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078b01. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078b01.json.