---
title: "Provision of Advertising Services for Transport for West Midlands and Midland Metro Limited"
ocid: "ocds-h6vhtk-078cb6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078cb6"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078cb6.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078cb6.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "West Midlands Combined Authority"
published: "2026-10-21"
---

# Provision of Advertising Services for Transport for West Midlands and Midland Metro Limited

Buyer: West Midlands Combined Authority  
Current stage: Planning  
OCID: ocds-h6vhtk-078cb6

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## Summary

West Midlands Combined Authority intends to procure the rights to sell advertising space on assets owned by Transport for West Midlands (TfWM) and Midland Metro Limited (MML). The service covers advertising on the inside and outside of buses, at bus stops, and on the inside and outside of trams and at tram stops. This is an advertising sales concession, delivered across the West Midlands. Suppliers would sell and manage advertising inventory across the transport network, using the specified TfWM- and MML-owned locations and vehicles.

The procurement is at the planning stage: the buyer has stated its intention to procure, but has not yet invited tenders. It expects to use a competitive flexible procedure for a concession. The contract period is planned to run from 1 August 2028 to 31 July 2035. The buyer expects to publish a further notice on 1 April 2027; this is an indicative planning date, not a deadline for bids. The procurement is planned as a single lot. No estimated contract value or budget is stated.

The planned contract is suited to advertising sales businesses able to sell and manage advertising space across a public transport network, including bus and tram interiors and exteriors and passenger stops. Suppliers with experience in transport or out-of-home media, the ability to attract and service advertisers across multiple formats, and the operational capacity to manage a long-term concession across a regional network are likely to be well placed. The buyer’s stated requirement is the right to sell advertising on TfWM- and MML-owned assets. The commercial model is a concession, so suppliers should be prepared to operate the advertising sales service under that arrangement. The procurement has not reached the tender invitation stage, so this is a basis for preparation rather than a current bid.

## Notice

The rights to sell advertising space on TfWM-owned assets including on bus (internal and external), at bus stops and MML-owned assets at stops and onboard tram (internal and external)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/099415-2026 |
| Notice type | UK1 - Pipeline Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | 2 Apr 2027 |
| Award date | Not specified |
| Contract period | 1 Aug 2028 - 1 Aug 2035 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | West Midlands Combined Authority |
| Locality | BIRMINGHAM |
| Postcode area | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 21 Oct 2026 at 12:13 - Planning - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/099415-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/099415-2026
  21st October 2026 - Pipeline notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078cb6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078cb6.json.