{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-078dc8-2026-10-22T16:34:22+01:00", "date": "2026-10-22T16:34:22+01:00", "ocid": "ocds-h6vhtk-078dc8", "initiationType": "tender", "parties": [ { "id": "GB-PPON-PZZN-4928-CWMD", "name": "Southern Universities Management Services (SUMS)", "identifier": { "scheme": "GB-PPON", "id": "PZZN-4928-CWMD" }, "address": { "streetAddress": "Reading Enterprise Centre, The University of Reading, Whiteknights Road, Earley Gate", "locality": "Reading", "postalCode": "RG6 6BU", "country": "GB", "countryName": "United Kingdom", "region": "UKJ11" }, "contactPoint": { "name": "Oliver Bradbury-Stewart", "email": "o.bradbury-stewart@sums.ac.uk", "telephone": "+44 1183784304" }, "roles": [ "buyer" ], "details": { "url": "https://www.supc.ac.uk", "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - sub-central government" } ] } } ], "buyer": { "id": "GB-PPON-PZZN-4928-CWMD", "name": "Southern Universities Management Services (SUMS)" }, "tender": { "id": "PFB4064 SU", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Education Recruitment Advertising and Resourcing Services", "description": "For the supply of Education Recruitment Advertising, Marketing, Attraction and Student Recruitment Services", "status": "active", "items": [ { "id": "LOT-0001", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, { "scheme": "CPV", "id": "79000000", "description": "Business services: law, marketing, consulting, recruitment, printing and security" }, { "scheme": "CPV", "id": "79300000", "description": "Market and economic research; polling and statistics" }, { "scheme": "CPV", "id": "79341000", "description": "Advertising services" }, { "scheme": "CPV", "id": "79341100", "description": "Advertising consultancy services" }, { "scheme": "CPV", "id": "79341200", "description": "Advertising management services" }, { "scheme": "CPV", "id": "79341400", "description": "Advertising campaign services" }, { "scheme": "CPV", "id": "79341500", "description": "Aeral advertising services" }, { "scheme": "CPV", "id": "79342000", "description": "Marketing services" }, { "scheme": "CPV", "id": "79342100", "description": "Direct marketing services" }, { "scheme": "CPV", "id": "79342200", "description": "Promotional services" }, { "scheme": "CPV", "id": "79342300", "description": "Customer services" }, { "scheme": "CPV", "id": "79342310", "description": "Customer survey services" }, { "scheme": "CPV", "id": "79342311", "description": "Customer satisfaction survey" }, { "scheme": "CPV", "id": "79342320", "description": "Customer-care services" }, { "scheme": "CPV", "id": "79342400", "description": "Auction services" }, { "scheme": "CPV", "id": "79342410", "description": "Electronic auction services" }, { "scheme": "CPV", "id": "79600000", "description": "Recruitment services" }, { "scheme": "CPV", "id": "79800000", "description": "Printing and related services" }, { "scheme": "CPV", "id": "79810000", "description": "Printing services" }, { "scheme": "CPV", "id": "79811000", "description": "Digital printing services" }, { "scheme": "CPV", "id": "79820000", "description": "Services related to printing" }, { "scheme": "CPV", "id": "79821000", "description": "Print finishing services" }, { "scheme": "CPV", "id": "79821100", "description": "Proofreading services" }, { "scheme": "CPV", "id": "79822500", "description": "Graphic design services" }, { "scheme": "CPV", "id": "79900000", "description": "Miscellaneous business and business-related services" } ], "relatedLot": "LOT-0001" }, { "id": "LOT-0002", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, { "scheme": "CPV", "id": "79000000", "description": "Business services: law, marketing, consulting, recruitment, printing and security" }, { "scheme": "CPV", "id": "79300000", "description": "Market and economic research; polling and statistics" }, { "scheme": "CPV", "id": "79341000", "description": "Advertising services" }, { "scheme": "CPV", "id": "79341100", "description": "Advertising consultancy services" }, { "scheme": "CPV", "id": "79341200", "description": "Advertising management services" }, { "scheme": "CPV", "id": "79341400", "description": "Advertising campaign services" }, { "scheme": "CPV", "id": "79341500", "description": "Aeral advertising services" }, { "scheme": "CPV", "id": "79342000", "description": "Marketing services" }, { "scheme": "CPV", "id": "79342100", "description": "Direct marketing services" }, { "scheme": "CPV", "id": "79342200", "description": "Promotional services" }, { "scheme": "CPV", "id": "79342300", "description": "Customer services" }, { "scheme": "CPV", "id": "79342310", "description": "Customer survey services" }, { "scheme": "CPV", "id": "79342311", "description": "Customer satisfaction survey" }, { "scheme": "CPV", "id": "79342320", "description": "Customer-care services" }, { "scheme": "CPV", "id": "79342400", "description": "Auction services" }, { "scheme": "CPV", "id": "79342410", "description": "Electronic auction services" }, { "scheme": "CPV", "id": "79600000", "description": "Recruitment services" }, { "scheme": "CPV", "id": "79800000", "description": "Printing and related services" }, { "scheme": "CPV", "id": "79810000", "description": "Printing services" }, { "scheme": "CPV", "id": "79811000", "description": "Digital printing services" }, { "scheme": "CPV", "id": "79820000", "description": "Services related to printing" }, { "scheme": "CPV", "id": "79821000", "description": "Print finishing services" }, { "scheme": "CPV", "id": "79821100", "description": "Proofreading services" }, { "scheme": "CPV", "id": "79822500", "description": "Graphic design services" }, { "scheme": "CPV", "id": "79900000", "description": "Miscellaneous business and business-related services" } ], "relatedLot": "LOT-0002" }, { "id": "LOT-0003", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, { "scheme": "CPV", "id": "79000000", "description": "Business services: law, marketing, consulting, recruitment, printing and security" }, { "scheme": "CPV", "id": "79300000", "description": "Market and economic research; 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polling and statistics" }, { "scheme": "CPV", "id": "79341000", "description": "Advertising services" }, { "scheme": "CPV", "id": "79341100", "description": "Advertising consultancy services" }, { "scheme": "CPV", "id": "79341200", "description": "Advertising management services" }, { "scheme": "CPV", "id": "79341400", "description": "Advertising campaign services" }, { "scheme": "CPV", "id": "79341500", "description": "Aeral advertising services" }, { "scheme": "CPV", "id": "79342000", "description": "Marketing services" }, { "scheme": "CPV", "id": "79342100", "description": "Direct marketing services" }, { "scheme": "CPV", "id": "79342200", "description": "Promotional services" }, { "scheme": "CPV", "id": "79342300", "description": "Customer services" }, { "scheme": "CPV", "id": "79342310", "description": "Customer survey services" }, { "scheme": "CPV", "id": "79342311", "description": "Customer satisfaction survey" }, { "scheme": "CPV", "id": "79342320", "description": "Customer-care services" }, { "scheme": "CPV", "id": "79342400", "description": "Auction services" }, { "scheme": "CPV", "id": "79342410", "description": "Electronic auction services" }, { "scheme": "CPV", "id": "79600000", "description": "Recruitment services" }, { "scheme": "CPV", "id": "79800000", "description": "Printing and related services" }, { "scheme": "CPV", "id": "79810000", "description": "Printing services" }, { "scheme": "CPV", "id": "79811000", "description": "Digital printing services" }, { "scheme": "CPV", "id": "79820000", "description": "Services related to printing" }, { "scheme": "CPV", "id": "79821000", "description": "Print finishing services" }, { "scheme": "CPV", "id": "79821100", "description": "Proofreading services" }, { "scheme": "CPV", "id": "79822500", "description": "Graphic design services" }, { "scheme": "CPV", "id": "79900000", "description": "Miscellaneous business and business-related services" } ], "relatedLot": "LOT-0004" }, { "id": "LOT-0005", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, { "scheme": "CPV", "id": "79000000", "description": "Business services: law, marketing, consulting, recruitment, printing and security" }, { "scheme": "CPV", "id": "79300000", "description": "Market and economic research; polling and statistics" }, { "scheme": "CPV", "id": "79341000", "description": "Advertising services" }, { "scheme": "CPV", "id": "79341100", "description": "Advertising consultancy services" }, { "scheme": "CPV", "id": "79341200", "description": "Advertising management services" }, { "scheme": "CPV", "id": "79341400", "description": "Advertising campaign services" }, { "scheme": "CPV", "id": "79341500", "description": "Aeral advertising services" }, { "scheme": "CPV", "id": "79342000", "description": "Marketing services" }, { "scheme": "CPV", "id": "79342100", "description": "Direct marketing services" }, { "scheme": "CPV", "id": "79342200", "description": "Promotional services" }, { "scheme": "CPV", "id": "79342300", "description": "Customer services" }, { "scheme": "CPV", "id": "79342310", "description": "Customer survey services" }, { "scheme": "CPV", "id": "79342311", "description": "Customer satisfaction survey" }, { "scheme": "CPV", "id": "79342320", "description": "Customer-care services" }, { "scheme": "CPV", "id": "79342400", "description": "Auction services" }, { "scheme": "CPV", "id": "79342410", "description": "Electronic auction services" }, { "scheme": "CPV", "id": "79600000", "description": "Recruitment services" }, { "scheme": "CPV", "id": "79800000", "description": "Printing and related services" }, { "scheme": "CPV", "id": "79810000", "description": "Printing services" }, { "scheme": "CPV", "id": "79811000", "description": "Digital printing services" }, { "scheme": "CPV", "id": "79820000", "description": "Services related to printing" }, { "scheme": "CPV", "id": "79821000", "description": "Print finishing services" }, { "scheme": "CPV", "id": "79821100", "description": "Proofreading services" }, { "scheme": "CPV", "id": "79822500", "description": "Graphic design services" }, { "scheme": "CPV", "id": "79900000", "description": "Miscellaneous business and business-related services" } ], "relatedLot": "LOT-0005" } ], "value": { "amountGross": 100000000, "amount": 80000000, "currency": "GBP" }, "procurementMethod": "open", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "features": "See Appendix 1 for further details; The framework will be awarded using a Competitive Flexible Procedure (CFP), consisting of a two-stage evaluation process designed to assess both supplier capability and lot-specific quality requirements. Stage 1 (Including PSQ Stage) Stage 1 is the initial assessment phase and will be used to create a shortlist of suppliers who will progress to Stage 2. Process 1. Tender notice and procurement documents are published. 2. Suppliers submit their responses by the stated deadline. 3. Submissions are evaluated against the Stage 1 criteria. (PSQ Response then Quality and Commercial) 4. The highest-scoring suppliers for each lot will be shortlisted and invited to participate in Stage 2. Each supplier's quality submission will be evaluated and scored once, with the resulting quality score applied consistently across all lots for which the supplier submits a bid. Price will be evaluated separately for each lot, with the applicable price weighting determined by the lot being bid for. Stage 2 - (Tender Stage) Stage 2 is designed to assess suppliers' ability to deliver the specific requirements of the lot(s) for which they are bidding. Process Shortlisted suppliers will be invited to participate in a second evaluation stage including a lot-specific assessment. Suppliers will deliver a presentation or a creative piece of work demonstrating their proposed approach and capability, depending on the lot(s) they are bidding for. SUPC may, at its sole discretion, conduct a final offer and/or price negotiation stage where this is considered beneficial." }, "mainProcurementCategory": "services", "additionalProcurementCategories": [ "goods" ], "aboveThreshold": true, "submissionMethodDetails": "https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=110325&TID100115344&B=", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en" ] }, "tenderPeriod": { "endDate": "2027-02-19T12:00:00+00:00" }, "enquiryPeriod": { "endDate": "2026-11-06T12:00:00+00:00" }, "awardPeriod": { "endDate": "2027-02-19T23:59:59Z" }, "lots": [ { "id": "LOT-0001", "title": "Lot 1 - Education Recruitment Advertising & Resourcing", "description": "2.2 Services may include, but shall not be limited to: * Advertising planning; * Advertising placement; * Media buying; * Media negotiations; * Recruitment advertising consultancy; * Advertising scheduling; * Advertising optimisation; * Recruitment campaign management.", "status": "active", "value": { "amountGross": 20000000, "amount": 16000000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "price", "name": "Commercial", "numbers": [ { "number": 40, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Quality", "numbers": [ { "number": 60, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true }, "contractPeriod": { "startDate": "2027-03-01T00:00:00Z", "endDate": "2029-02-28T23:59:59Z", "maxExtentDate": "2031-02-28T23:59:59Z" }, "hasRenewal": true, "renewal": { "description": "2, 12 month extensions" } }, { "id": "LOT-0002", "title": "Lot 2A -UK Student Recruitment Marketing and Attraction Services", "description": "Services Included Within this Lot Recruitment marketing strategy and campaign planning Media planning, buying and optimisation Digital and offline advertising Creative campaign development and content Audience targeting, engagement and attraction Campaign analytics and performance reporting", "status": "active", "value": { "amountGross": 20000000, "amount": 16000000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "price", "name": "Commercial", "numbers": [ { "number": 40, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Quality", "numbers": [ { "number": 60, "weight": "percentageExact" } ] } ] }, "contractPeriod": { "startDate": "2027-03-01T00:00:00Z", "endDate": "2029-02-28T23:59:59Z", "maxExtentDate": "2031-02-28T23:59:59Z" }, "hasRenewal": true, "renewal": { "description": "2, 12 month extensions" }, "hasOptions": true, "options": { "description": "2, 12 month extensions" } }, { "id": "LOT-0003", "title": "Lot 2B -UK Student Recruitment Platforms and Marketplace Services", "description": "Services Included Within this Lot Institution and course listings Student marketplaces and discovery platforms Course search, comparison and recommendation services Enquiry, lead and application referral Cost-per-application or cost-per-enrolment models Marketplace data, reporting and insight", "status": "active", "value": { "amountGross": 20000000, "amount": 16000000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "price", "name": "Commercial", "numbers": [ { "number": 40, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Quality", "numbers": [ { "number": 60, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true }, "contractPeriod": { "startDate": "2027-03-01T00:00:00Z", "endDate": "2029-02-28T23:59:59Z", "maxExtentDate": "2031-02-28T23:59:59Z" }, "hasRenewal": true, "renewal": { "description": "2, 12 month extensions" } }, { "id": "LOT-0004", "title": "Lot 3A - International Student Recruitment Marketing and Attraction Services", "description": "Services Included Within this Lot International recruitment strategy and campaign planning Country- or region-specific marketing campaigns International media planning, buying and optimisation Digital advertising and audience targeting Creative development, multilingual content and localisation Campaign analytics and performance reporting", "status": "active", "value": { "amountGross": 20000000, "amount": 16000000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "price", "name": "Commercial", "numbers": [ { "number": 40, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Quality", "numbers": [ { "number": 60, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true }, "contractPeriod": { "startDate": "2027-03-01T00:00:00Z", "endDate": "2029-02-28T23:59:59Z", "maxExtentDate": "2031-02-28T23:59:59Z" }, "hasRenewal": true, "renewal": { "description": "2, 12 month extensions" } }, { "id": "LOT-0005", "title": "Lot 3B - International Student Recruitment Platforms, Agency and Partnership Services", "description": "Services Included Within this Lot Education agent and recruitment partner networks In-country representation and student counselling Direct enquiry-to-enrolment support Offer-holder engagement and conversion Application support and admissions processing Success-fee and volume-based recruitment models", "status": "active", "value": { "amountGross": 20000000, "amount": 16000000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "price", "name": "Commercial", "numbers": [ { "number": 40, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Quality", "numbers": [ { "number": 60, "weight": "percentageExact" } ] } ] }, "contractPeriod": { "startDate": "2027-03-01T00:00:00Z", "endDate": "2029-02-28T23:59:59Z", "maxExtentDate": "2031-02-28T23:59:59Z" }, "hasRenewal": true, "renewal": { "description": "2, 12 month extensions" } } ], "lotDetails": { "maximumLotsBidPerSupplier": 2, "maximumLotsAwardedPerSupplier": 2 }, "documents": [ { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" }, { "id": "099922-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/099922-2026", "datePublished": "2026-10-22T12:06:34+01:00", "format": "text/html" }, { "id": "100165-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/100165-2026", "datePublished": "2026-10-22T16:34:22+01:00", "format": "text/html" } ], "riskDetails": "Southern Universities Procurement Consortia (an operating unit and trading name of Southern Universities Management Services (SUMS) acting on behalf of the UK Universities Procurement Consortia (UKUPC), is establishing a Framework Agreement for For the supply of Education Recruitment Advertising, Marketing, Attraction and Student Recruitment Services. Please refer to the tender documents for further details - https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=110325&TID100115344&B= The Framework will provide Participating Members with access to a broad range of education recruitment, student recruitment marketing, attraction, advertising, platform and marketplace services designed to support the recruitment of students and staff across the UK and international markets. The framework is divided into 5 lots. It is primarily designed for use by Higher Education (HE) and Further Education (FE) institutions and by non HE/FE organisations i.e. other public sector and third sector organisations, that are, or become, full, associate, or affiliate Members of SUPC or the Participating Consortia. Eligible organisations may include but not limited to schools and academies, local government bodies, charities, research and science organisations, cultural institutions, health and care bodies, and other publicly funded or not for profit entities. Southern Universities Management Services (\"SUMS\") operates the Southern Universities Procurement Consortium (\"SUPC\"). SUMS is considering future corporate restructuring arrangements, including the establishment of a separate legal entity to operate and manage SUPC procurement activities. Accordingly, the successful Supplier acknowledges and agrees that, in addition to SUMS and SUPC, this Framework may be utilised by any successor entity, subsidiary, associated company or other group undertaking of SUMS established for the purpose of operating, managing, or delivering SUPC procurement services. The Authority reserves the right to require the successful Supplier to enter into a separate framework agreement with any such entity on substantially the same terms and conditions as this Framework. Any such arrangement is notified to Suppliers for transparency purposes and shall not entitle the Supplier to revise its tendered pricing or other commercial terms unless expressly agreed.", "amendments": [ { "id": "100165-2026", "description": "Changes to the 'Description of risks to contract performance' Section to include; Southern Universities Procurement Consortia (an operating unit and trading name of Southern Universities Management Services (SUMS) acting on behalf of the UK Universities Procurement Consortia (UKUPC), is establishing a Framework Agreement for For the supply of Education Recruitment Advertising, Marketing, Attraction and Student Recruitment Services. Please refer to the tender documents for further details - https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=110325&TID100115344&B= The Framework will provide Participating Members with access to a broad range of education recruitment, student recruitment marketing, attraction, advertising, platform and marketplace services designed to support the recruitment of students and staff across the UK and international markets. The framework is divided into 5 lots. It is primarily designed for use by Higher Education (HE) and Further Education (FE) institutions and by non HE/FE organisations i.e. other public sector and third sector organisations, that are, or become, full, associate, or affiliate Members of SUPC or the Participating Consortia. Eligible organisations may include but not limited to schools and academies, local government bodies, charities, research and science organisations, cultural institutions, health and care bodies, and other publicly funded or not for profit entities. Southern Universities Management Services (\"SUMS\") operates the Southern Universities Procurement Consortium (\"SUPC\"). SUMS is considering future corporate restructuring arrangements, including the establishment of a separate legal entity to operate and manage SUPC procurement activities. Accordingly, the successful Supplier acknowledges and agrees that, in addition to SUMS and SUPC, this Framework may be utilised by any successor entity, subsidiary, associated company or other group undertaking of SUMS established for the purpose of operating, managing, or delivering SUPC procurement services. The Authority reserves the right to require the successful Supplier to enter into a separate framework agreement with any such entity on substantially the same terms and conditions as this Framework. Any such arrangement is notified to Suppliers for transparency purposes and shall not entitle the Supplier to revise its tendered pricing or other commercial terms unless expressly agreed." } ] }, "language": "en" }