--- title: "Education Recruitment Advertising and Resourcing Services" ocid: "ocds-h6vhtk-078dc8" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078dc8" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078dc8.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078dc8.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "SUPC Ltd" published: "2026-10-22" --- # Education Recruitment Advertising and Resourcing Services Buyer: SUPC Ltd Current stage: Tender OCID: ocds-h6vhtk-078dc8 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078dc8) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-078dc8.json) ## Summary Southern Universities Management Services (SUMS), operating the Southern Universities Procurement Consortium, is seeking suppliers for education recruitment advertising, marketing, attraction and student recruitment services. The framework is intended to help participating organisations recruit students and staff across UK and international markets. Its five lots cover education recruitment advertising and resourcing; UK student recruitment marketing and attraction; UK student recruitment platforms and marketplaces; international student recruitment marketing and attraction; and international recruitment platforms, agencies and partnerships. Services range from campaign planning, media buying and creative development to course-search platforms, enquiry and application referrals, student counselling, admissions support and recruitment analytics. Higher and further education institutions are the main intended users, alongside eligible public and third-sector bodies. Delivery may support recruitment across the UK and international markets. The buyer invited offers through an open competitive flexible procedure for a framework agreement, using a two-stage evaluation: an initial supplier assessment and shortlisting, followed by a lot-specific assessment for shortlisted suppliers. Enquiries were due by 6 November 2026 at 12:00; offers were due by 19 February 2027 at 12:00. The framework is scheduled to run from 1 March 2027 to 28 February 2029, with two possible 12-month extensions. The stated total framework value is £80 million excluding VAT (£100 million including VAT); each of the five lots is valued at £16 million excluding VAT (£20 million including VAT). Suppliers may bid for and be awarded no more than two lots. Each lot is evaluated on quality (60%) and price (40%). This opportunity suits agencies and recruitment specialists able to deliver education-focused campaigns, from planning and media negotiations to optimisation and performance reporting. UK-focused lots also suit providers of student recruitment platforms, course discovery and comparison tools, lead generation, and application or enrolment referrals. International lots call for suppliers with international market knowledge, country-specific campaign capability, multilingual content and localisation, or established education-agent and recruitment-partner networks. Providers able to support in-country representation, student counselling, offer-holder engagement, application assistance and admissions processing may fit the international partnership lot. The breadth of services creates distinct routes for campaign agencies, digital platforms, marketplace operators and recruitment networks; small and medium-sized enterprises are explicitly considered suitable for the advertising and resourcing, UK platform and international marketing lots. Stage 2 requires shortlisted bidders to present or provide creative work demonstrating their proposed approach and capability. ## Notice For the supply of Education Recruitment Advertising, Marketing, Attraction and Student Recruitment Services ### Lot Information Lot 1 - Education Recruitment Advertising & Resourcing 2.2 Services may include, but shall not be limited to: * Advertising planning; * Advertising placement; * Media buying; * Media negotiations; * Recruitment advertising consultancy; * Advertising scheduling; * Advertising optimisation; * Recruitment campaign management. Renewal: 2, 12 month extensions Lot 2A -UK Student Recruitment Marketing and Attraction Services Services Included Within this Lot Recruitment marketing strategy and campaign planning Media planning, buying and optimisation Digital and offline advertising Creative campaign development and content Audience targeting, engagement and attraction Campaign analytics and performance reporting Options: 2, 12 month extensions Renewal: 2, 12 month extensions Lot 2B -UK Student Recruitment Platforms and Marketplace Services Services Included Within this Lot Institution and course listings Student marketplaces and discovery platforms Course search, comparison and recommendation services Enquiry, lead and application referral Cost-per-application or cost-per-enrolment models Marketplace data, reporting and insight Renewal: 2, 12 month extensions Lot 3A - International Student Recruitment Marketing and Attraction Services Services Included Within this Lot International recruitment strategy and campaign planning Country- or region-specific marketing campaigns International media planning, buying and optimisation Digital advertising and audience targeting Creative development, multilingual content and localisation Campaign analytics and performance reporting Renewal: 2, 12 month extensions Lot 3B - International Student Recruitment Platforms, Agency and Partnership Services Services Included Within this Lot Education agent and recruitment partner networks In-country representation and student counselling Direct enquiry-to-enrolment support Offer-holder engagement and conversion Application support and admissions processing Success-fee and volume-based recruitment models Renewal: 2, 12 month extensions ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/100165-2026 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Competitive flexible procedure | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 22 Oct 2026 | | Submission deadline | 19 Feb 2027 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Mar 2027 - 28 Feb 2029 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £80,000,000 | | Lots value | £80,000,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SUPC Ltd | | Locality | READING | | Postcode area | Reading | | Postcode | RG6 6BU | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire | | ITL 3 | TLJ16 Berkshire West | | Local authority | Wokingham | | Electoral ward | Hillside | | Westminster constituency | Earley and Woodley | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 79300000 - Market and economic research; polling and statistics - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79341500 - Aeral advertising services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79342200 - Promotional services - 79342300 - Customer services - 79342310 - Customer survey services - 79342311 - Customer satisfaction survey - 79342320 - Customer-care services - 79342400 - Auction services - 79342410 - Electronic auction services - 79600000 - Recruitment services - 79800000 - Printing and related services - 79810000 - Printing services - 79811000 - Digital printing services - 79820000 - Services related to printing - 79821000 - Print finishing services - 79821100 - Proofreading services - 79822500 - Graphic design services - 79900000 - Miscellaneous business and business-related services ## Release History - 22 Oct 2026 at 16:34 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/100165-2026 - 22 Oct 2026 at 12:06 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/099922-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/100165-2026 22nd October 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/099922-2026 22nd October 2026 - Tender notice on Find a Tender ## Notice URLs - https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=110325&TID100115344&B= - https://www.legislation.gov.uk/ukpga/2023/54/contents - https://www.supc.ac.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078dc8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078dc8.json.