---
title: "Validating Demand Models with Mobile Phone Data"
ocid: "ocds-h6vhtk-078ddc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078ddc"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078ddc.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078ddc.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE DEPARTMENT FOR TRANSPORT"
published: "2026-10-22"
---

# Validating Demand Models with Mobile Phone Data

Buyer: THE DEPARTMENT FOR TRANSPORT  
Current stage: Award  
OCID: ocds-h6vhtk-078ddc

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## Summary

The Department for Transport commissioned a feasibility study into using linked, longitudinal mobile phone data to improve understanding of how people respond to transport interventions. The work develops and tests a robust method for using this data to estimate, or support estimation of, behavioural parameters in transport demand models. It assesses whether mobile phone data can provide credible evidence for estimating causal behavioural responses and identifies practical next steps for larger-scale implementation. This is a research and data-services requirement, with delivery across the United Kingdom.

The procurement is complete and a contract has been awarded to Jacobs UK Limited. The Department for Transport used a competitive, selective award under a framework, below the relevant threshold. There was one lot. The contract was signed on 21 October 2026 and runs from 22 October 2026 to 21 April 2027, with an option to extend by two months, to 21 June 2027. The contract value is £85,000 excluding VAT (£102,000 including VAT). The published information does not set out an evaluation formula or specific award criteria.

For suppliers considering comparable future research for the Department for Transport, this award shows demand for specialist transport modelling research that combines longitudinal mobile phone data with behavioural analysis. A credible competitor would need to design and test a robust methodology for deriving behavioural parameters, assess the data’s value as evidence of causal responses to interventions, and translate findings into practical recommendations for larger-scale use. Experience connecting data analysis with transport demand modelling and appraisal would be relevant to this requirement. The award was made competitively under a framework, so suppliers seeking similar work would need access to an appropriate framework route as well as the research capability to deliver a focused feasibility study.

## Notice

This contract is to undertake a feasibility study on the use of disaggregate, lSSongitudinal Mobile Phone Data (MPD) to improve understanding of behavioural responses to transport interventions and support future improvements to transport demand modelling and appraisal guidance. The contract will develop and test a robust methodology for using linked, longitudinal MPD to estimate or support estimation of behavioural parameters used in transport demand models. The work will assess whether MPD can provide a credible evidence base for future estimation of causal behavioural responses and identify practical next steps for larger-scale implementation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/099960-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Below threshold - award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 22 Oct 2026 - 21 Apr 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £85,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE DEPARTMENT FOR TRANSPORT |
| Locality | LONDON |
| Postcode area | South West London |
| Postcode | SW1P 4DR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Vincent Square |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Jacobs UK Ltd |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services

### Codes

- 72300000 - Data services
- 73110000 - Research services

## Release History

- 22 Oct 2026 at 12:52 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/099960-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/099960-2026
  22nd October 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-04ec9e
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078ddc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078ddc.json.