---
title: "RUG - Implementation of the Rugby Town Centre Wayfinding Strategy"
ocid: "ocds-h6vhtk-078e21"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078e21"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078e21.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078e21.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "RUGBY BOROUGH COUNCIL"
published: "2026-10-22"
---

# RUG - Implementation of the Rugby Town Centre Wayfinding Strategy

Buyer: RUGBY BOROUGH COUNCIL  
Current stage: Tender  
OCID: ocds-h6vhtk-078e21

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## Summary

Rugby Borough Council is procuring the design, supply and installation of physical wayfinding signs and related items for Rugby town centre. The work follows the council’s wayfinding strategy, with sign locations based on earlier analysis. Its purpose is to improve connections between important destinations and routes, making it easier to navigate the town. Designs are intended to fit sensitively within the conservation area while reflecting Rugby’s place brand and creating a recognisable identity across the town centre. This is a signage and signpost supply and installation requirement, rather than a strategy-development commission. Delivery is in Rugby.

The buyer invited offers through an open procedure. The procurement has one lot. The estimated value is £530,000 excluding VAT (£636,000 including VAT). Questions were due by 6 November 2026 at 23:59, and bids by 23 November 2026 at 12:00. The council set 22 December 2026 as the end of the award period. The contract period is scheduled to run from 4 January 2027 to 31 December 2037. Evaluation gives quality an 80% weighting and price 20%. Bids may be submitted electronically in English through the stated online submission service.

This requirement is suited to suppliers able to deliver physical wayfinding signage as a complete service, covering design, supply and installation. The buyer seeks a suitably skilled and experienced provider. Relevant capability includes turning an established wayfinding strategy and predetermined sign locations into installed signs, while respecting the character of a conservation area and applying a place brand consistently. The work therefore favours providers with design judgement as well as the practical capacity to supply and install signage across a town-centre scheme. The procurement does not describe particular accreditations or set out specific experience thresholds.

## Notice

The Borough Council is seeking the services of a suitably skilled and experienced Provider to design, supply and install a number of physical wayfinding items, as guided by and in compliance with the concepts of the Wayfinding Strategy (Appendix A.1). The aim of the project is to improve connectivity across the town and help 'stitch' key destinations and routes together. Sign locations have been determined based on the findings of analysis work. The new sign designs have been developed to respond sensitively to the conservation area while also aligning with the newly developed Rugby place brand, helping to create a cohesive and recognisable identity across the town centre.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/100088-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Oct 2026 |
| Submission deadline | 23 Nov 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 4 Jan 2027 - 31 Dec 2037 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £530,000 |
| Lots value | £530,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | RUGBY BOROUGH COUNCIL |
| Locality | RUGBY |
| Postcode area | Coventry |
| Postcode | CV21 2RR |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Rugby |
| Electoral ward | Benn |
| Westminster constituency | Rugby |
| Delivery location | TLG13 Warwickshire CC |

## CPV Codes

### Divisions

- 34 - Transport equipment and auxiliary products to transportation

### Codes

- 34928470 - Signage
- 34928471 - Sign materials
- 34928472 - Sign posts

## Release History

- 22 Oct 2026 at 15:20 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/100088-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/100088-2026
  22nd October 2026 - Tender notice on Find a Tender

## Notice URLs

- http://www.csw-jets.co.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078e21. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078e21.json.