---
title: "Southeast Asia representative"
ocid: "ocds-h6vhtk-078e6e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078e6e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078e6e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078e6e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Agriculture and Horticulture Development Board"
published: "2026-10-23"
---

# Southeast Asia representative

Buyer: Agriculture and Horticulture Development Board  
Current stage: Award  
OCID: ocds-h6vhtk-078e6e

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## Summary

The Agriculture and Horticulture Development Board (AHDB) engaged a Southeast Asia representative to act as its agent in the regional market. The work is a marketing service, covering the Philippines, Singapore, South Korea, Taiwan and Vietnam. The requirement was for a single contractor based in Hong Kong to represent AHDB. The buyer is the UK Agriculture and Horticulture Development Board, a central government public authority. This is a regional market-representation service rather than a supply of goods or construction work.

The procurement is complete and was awarded directly, below the threshold and without competition. BRM Servicing was selected for the single lot. The award is recorded as pending, and a contract signature was scheduled for 26 October 2026. The award date was not stated. The contract period runs from 2 November 2026 to 2 November 2027. The award value is £83,333 excluding VAT (£100,000 including VAT). The published procurement information does not set out evaluation criteria; the stated purpose was to appoint a unique, Hong Kong-based contractor as AHDB’s Southeast Asia agent. The buyer says an earlier tender failed and was terminated because suppliers were unsuitable for its needs and requirements.

For a future requirement from AHDB, a credible competitor would need to provide a Hong Kong-based representative able to act as the organisation’s agent across Southeast Asia, including the Philippines, Singapore, South Korea, Taiwan and Vietnam. The appointment was for one contractor, so the buyer sought a single supplier capable of covering the regional brief rather than several separate providers. Experience delivering marketing services and representing an organisation in these markets would be directly relevant to demonstrating fit. The earlier tender’s failure, attributed to suppliers being unsuitable for AHDB’s needs, indicates that matching the buyer’s specific requirements will matter; the data does not identify particular credentials, accreditations or technical qualifications.

## Notice

This is required for a identified and unique singular contractor based in HK to work as a agent for the SEA market on behalf of AHDB. We previously went out to tender which failed and has been terminated due to the suppliers not being suitable for our needs and requirements.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/100235-2026 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 2 Nov 2026 - 2 Nov 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £83,333 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Agriculture and Horticulture Development Board |
| Locality | COVENTRY |
| Postcode area | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRM Servicing |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 23 Oct 2026 at 08:42 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/100235-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/100235-2026
  23rd October 2026 - Transparency notice on Find a Tender

## Notice URLs

- http://www.ahdb.org.uk
- https://www.example.com
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078e6e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078e6e.json.