---
title: "Digital Analytics Tool"
ocid: "ocds-h6vhtk-078f8b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078f8b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078f8b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078f8b.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "BBC (British Broadcasting Corporation)"
published: "2026-10-26"
---

# Digital Analytics Tool

Buyer: BBC (British Broadcasting Corporation)  
Current stage: Tender  
OCID: ocds-h6vhtk-078f8b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078f8b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-078f8b.json)

## Summary

The BBC is buying a digital analytics platform to collect data on how people use its digital services. The requirement covers analysis of user interactions across services operated by the BBC and BBC Studios Limited, supporting around 3,000 users and more than 1,000 custom dashboards used by internal and external stakeholders. The stated data volume is around 160 billion events each month. This is a software and data analysis service, including business intelligence software development. The BBC is the buying organisation. The procurement describes activity across its digital services, but does not identify a specific delivery location.

The buyer invited offers through a competitive flexible procedure. Suppliers submit an initial tender with evidence that they meet the participation conditions; the highest-ranked are shortlisted for demonstrations and negotiations, then submit final tenders. The enquiry and bid submission deadline was 20 November 2026 at 14:00. The award decision was due by 31 March 2027. The initial contract term runs from 1 October 2028 to 30 September 2031, with up to three 24-month extensions at the BBC’s discretion, potentially extending to 30 September 2037. The estimated gross value is £28.67 million. There is one lot. Evaluation weights quality at 60% and cost at 40%.

This opportunity is best suited to suppliers able to provide a digital analytics platform that can collect and analyse very high volumes of user interaction data, and support thousands of users across two organisations. The platform must also serve a substantial dashboard user base: the BBC reports more than 1,000 custom dashboards for internal and external stakeholders. Suppliers should be equipped to demonstrate their solution and take part in negotiation sessions if shortlisted, and to provide evidence against the participation conditions with their initial tender. The scale and breadth of use may favour providers with experience delivering enterprise analytics and business intelligence platforms, though the procurement does not state particular accreditations or minimum experience requirements.

## Notice

The BBC is looking to purchase a digital analytics platform to collect high-quality data on user interaction across its digital services, with current volumes of around 160 billion events per month. The tool will be used by approximately 3,000 users across the BBC and BBC Studios Limited, who collectively produce more than 1,000 custom dashboards consumed by stakeholders both inside and outside the organisation.

### Lot Information

Lot LOT-0001

Renewal: The Contract may be extended at the BBC's discretion by up to 3 x 24-month extensions. If the BBC wishes to exercise this option, it will give written notice to the supplier no later than three (3) months prior to the end of the initial term.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/100804-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Oct 2026 |
| Submission deadline | 20 Nov 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Oct 2028 - 1 Oct 2031 |
| Recurrence | 2035-10-01 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £28,670,000 |
| Lots value | £28,670,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BBC (British Broadcasting Corporation) |
| Locality | LONDON |
| Postcode area | West London |
| Postcode | W1A 1AA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72212482 - Business intelligence software development services
- 72316000 - Data analysis services

## Release History

- 26 Oct 2026 at 08:50 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/100804-2026
- 23 Oct 2026 at 16:37 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/100725-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/100804-2026
  26th October 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/100725-2026
  23rd October 2026 - Tender notice on Find a Tender
- https://eu.mu.ariba.com/uav/project/?token=cb5608a8-ab60-4b28-841a-5f8a3ffed653
  Previous RFI can be found using the following OCID: ocds-h6vhtk-069192

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078f8b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078f8b.json.