---
title: "Retail, Hospitality and Leisure Marketing Campaign"
ocid: "ocds-h6vhtk-078f9f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078f9f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-078f9f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-078f9f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Barnsley Metropolitan Borough Council"
published: "2026-10-23"
---

# Retail, Hospitality and Leisure Marketing Campaign

Buyer: Barnsley Metropolitan Borough Council  
Current stage: Award  
OCID: ocds-h6vhtk-078f9f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078f9f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-078f9f.json)

## Summary

Barnsley Metropolitan Borough Council commissioned a marketing campaign to promote Barnsley town centre and the high streets in Cudworth, Goldthorpe, Hoyland, Penistone, Royston and Wombwell. The work is intended to support retail, hospitality and leisure businesses by increasing footfall and customer spending. The service includes campaign design and delivery, with graphic design identified as part of the requirement. The activity is focused on these named towns in Barnsley, South Yorkshire, rather than on a general regional campaign.

The procurement has been awarded and the contract is active. Barnsley Metropolitan Borough Council selected Hydra Creative Limited. The contract was signed on 12 August 2026 and runs from 12 August 2026 to 31 March 2027, with a gross value of £30,000. The requirement was procured by direct award below the relevant threshold, without competition. It was structured as a single lot. The published information identifies the campaign’s purpose and target business sectors, but gives no separate award criteria or stated evaluation weighting.

This award shows demand from Barnsley Council for a focused place-marketing service that combines creative campaign design with delivery aimed at increasing high-street footfall and spending. A credible supplier for a future requirement would need to demonstrate the ability to develop and execute marketing activity for town centres and local high streets, with messaging relevant to retail, hospitality and leisure businesses. Graphic design capability is relevant, as is the capacity to cover multiple principal towns within one campaign. The selected supplier is an SME, showing that this contract was delivered by a smaller business; the scale is suited to a focused campaign rather than a large, multi-year programme. The buying route was a below-threshold direct award without competition.

## Notice

Design and delivery of a marketing campaign to help promote the town centre and high streets in Barnsley's Principal Towns of Cudworth, Goldthorpe, Hoyland, Penistone, Royston and Wombwell. It must focus on activities that support retail, hospitality, and leisure businesses through increasing footfall and spend.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/100758-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 12 Aug 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £30,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Barnsley Metropolitan Borough Council |
| Locality | BARNSLEY, SOUTH YORKSHIRE |
| Postcode area | Sheffield |
| Postcode | S70 2TA |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE33 Barnsley |
| Local authority | Barnsley |
| Electoral ward | Central |
| Westminster constituency | Barnsley North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Hydra Creative |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79822500 - Graphic design services

## Release History

- 23 Oct 2026 at 17:50 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/100758-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/100758-2026
  23rd October 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.barnsley.gov.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-078f9f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-078f9f.json.