---
title: "Gamification"
ocid: "ocds-h6vhtk-079022"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-079022"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-079022.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-079022.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SOUTHAMPTON CITY COUNCIL"
published: "2026-10-26"
---

# Gamification

Buyer: SOUTHAMPTON CITY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-079022

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-079022)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-079022.json)

## Summary

Southampton City Council commissioned a gamification platform to encourage children to travel actively to and from school and around the city. The service may involve developing a new platform or using an existing one. It is intended to offer an inclusive, engaging alternative to car journeys, helping schools reduce congestion and emissions while supporting children’s health, wellbeing and independence. Rewards, competitions and educational content are central to the approach. The work is educational software and related development services, delivered in Southampton. The requirement is focused on school-age children’s active travel rather than a general travel-planning or education platform.

The procurement is complete and a supplier has been selected. Southampton City Council awarded the contract to Street Tag Limited. It was a below-threshold direct award without competition, so the opportunity was not evaluated through a competitive tender. The award covers one lot. The contract was signed on 26 October 2026 and runs from 1 November 2026 to 1 November 2027, with an option to extend for a further 12 months, to a maximum end date of 1 November 2028. The contract value is £25,000 excluding VAT (£30,000 including VAT). The service is classified as a service; the award information does not set out scored evaluation criteria.

For suppliers assessing this buyer’s future requirements, the award demonstrates demand for a child-focused digital platform that can make walking, cycling and other active school journeys more appealing. A credible provider would need a usable platform, or the capability to develop one, and to combine rewards, competitions and educational content in an inclusive way. The service must be relevant to schools and capable of supporting behaviour change while contributing to reduced school-area congestion and emissions and improved children’s health, wellbeing and independence. Suppliers with experience delivering educational software or engagement tools for children, schools or active travel would be well placed to meet a similar requirement. The selected supplier was a small business, showing that delivery was not limited to a large technology provider.

## Notice

The development, or utlisation, a preexisting platform for the gamification of active travel journeys. The platform will create a fun and inclusive approach to encouraging active travel to and from school, as well as around the city. This platform will aim to help schools reduce congestion and emissions while improving children's health, wellbeing and independence. Through a combination of rewards, competitions and educational content, the project aims to make active travel the preferred choice for children travelling to school.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/101017-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Nov 2026 - 1 Nov 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £25,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOUTHAMPTON CITY COUNCIL |
| Locality | SOUTHAMPTON |
| Postcode area | Southampton |
| Postcode | SO14 7LY |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ32 Southampton |
| Local authority | Southampton |
| Electoral ward | Bargate |
| Westminster constituency | Southampton Itchen |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STREET TAG LIMITED |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48190000 - Educational software package
- 72212190 - Educational software development services

## Release History

- 26 Oct 2026 at 13:24 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/101017-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/101017-2026
  26th October 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.southampton.gov.uk
- http://www.streettag.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-079022. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-079022.json.