--- title: "L26057- T- YH Customer Journey and Conversion Rate Optimisation Services" ocid: "ocds-h6vhtk-079284" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-079284" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-079284.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-079284.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "London Luton Airport Operations Limited" published: "2026-10-28" --- # L26057- T- YH Customer Journey and Conversion Rate Optimisation Services Buyer: London Luton Airport Operations Limited Current stage: Tender OCID: ocds-h6vhtk-079284 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-079284) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-079284.json) ## Summary London Luton Airport Operations Limited sought a fully managed customer journey optimisation service for London Luton Airport in Luton. The work covers campaign ideation, integration with design, campaign development, quality assurance, launch and analysis of campaign results to identify insights and further opportunities to optimise performance. This is a customer relationship management and marketing service, combining campaign delivery with analytics-led improvement and customer-care and satisfaction activity (CPV 48445000). The requirement is for an end-to-end service rather than a software package alone: suppliers would support campaigns through planning, build, checking, launch and post-launch review. The airport operator is the buyer, and the service is intended to support customer journeys and conversion optimisation related to its airport operations. The buyer invited offers through an open procedure, reaching the tender stage. The procurement is arranged as a single lot, and variants are not allowed. The deadline for submissions was 17 November 2026 at 12:00 UTC; bids could be submitted in English electronically or in writing. The stated contract period is 1,080 days, with no renewal or additional-purchase options. The scheduled award period began on 17 November 2026 at 12:00 UTC. No tender value or specific evaluation criteria are provided in the available procurement details. This requirement is suited to agencies and specialist providers able to deliver customer journey optimisation as a managed service, combining marketing strategy and campaign ideation with design integration, campaign production, quality assurance and launch. Suppliers should be equipped to interpret campaign analytics, identify customer insights and turn them into practical improvements to subsequent campaigns. Experience across customer relationship management, customer care and satisfaction, and conversion-focused marketing would be relevant to the scope. The work spans the full campaign lifecycle rather than a single advisory or software-supply task, so bidders need the capability to coordinate creative and technical delivery with measurement and optimisation. The multi-year service calls for sustained delivery capacity and a process for reviewing performance and implementing refinements over time. ## Notice Fully managed Customer Journey Optimisation Solution, which includes, but is not limited to: campaign ideation, design integration, campaign development, QA process, campaign launch, review of analytics to discover insights and further optimisations ### Lot Information Lot 1 Fully managed Customer Journey Optimisation Solution, which includes, but is not limited to: campaign ideation, design integration, campaign development, QA process, campaign launch, review of analytics to discover insights and further optimisations ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/102124-2026 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Goods | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 28 Oct 2026 | | Submission deadline | 17 Nov 2026 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | London Luton Airport Operations Limited | | Locality | LUTON | | Postcode area | Luton | | Postcode | LU2 9NU | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH2 Bedfordshire and Hertfordshire | | ITL 3 | TLH21 Luton | | Local authority | Luton | | Electoral ward | Vauxhall | | Westminster constituency | Luton South and South Bedfordshire | | Delivery location | TLH21 Luton | ## CPV Codes ### Divisions - 48 - Software package and information systems - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 48445000 - Customer Relation Management software package - 48481000 - Sales or marketing software package - 79342311 - Customer satisfaction survey - 79342320 - Customer-care services - 79413000 - Marketing management consultancy services ## Release History - 28 Oct 2026 at 14:09 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/102124-2026 ## Notice URLs - https://london-luton.ukp.app.jaggaer.com/go/9625715801A182C4B940 - https://www.london-luton.co.uk/parking?msclkid=0e0bd387da121cf78cfeb966279dbc97&utm_source=bing&utm_medium=cpc&utm_campaign=06_25_PerformanceMax-Campaign_Test&utm_term=www.london-luton.co.uk&utm_content=Asset%20Group%201 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-079284. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-079284.json.