---
title: "Integrated Brand Marketing - Campaigns"
ocid: "ocds-kuma6s-092570"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-092570"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-092570.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-092570.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "UNIVERSITY OF SOUTH WALES"
published: "2022-02-21"
---

# Integrated Brand Marketing - Campaigns

Buyer: UNIVERSITY OF SOUTH WALES  
Current stage: Award  
OCID: ocds-kuma6s-092570

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-092570.json)

## Summary

The University of South Wales initiated a tender for an "Integrated Brand Marketing - Campaigns" project, aiming to collaborate with a marketing agency to enhance its recruitment strategy for both undergraduate and postgraduate students. This procurement process falls under the services category and utilises a selective procurement method, specifically a restricted procedure. The tender is linked to the education sector and is located in Pontypridd, UK. Key dates in the process include the award notice issued on 21st February 2022; however, the process has since been marked as cancelled.

This tender presents significant opportunities for marketing agencies specialising in brand strategy and student recruitment. Companies with expertise in creating compelling campaigns and a deep understanding of the educational landscape would be particularly well-suited to compete. The contract requires strategic partnership capabilities, and agencies that can effectively collaborate with existing digital teams to maximise brand impact and address competitive challenges will have the edge in pursuing this opportunity.

## Notice

The University of South Wales (USW) wishes to work in partnership with a marketing agency to: i.Develop strategy and respond to tactical briefs for the recruitment of undergraduate and postgraduate students ii.In addition, to positively present the brand across all stakeholder groups ie, prospective students/ enquirers, current students, alumni, businesses, research community etc.

### Lot Information

Lot 1

The University of South Wales (USW) wishes to work in partnership with one Agency. Please note, digital activities ie, PPC, website creation, SEO etc has its own separate Tender (Integrated Marketing Campaigns - Digital). Any agency appointed will have to work in partnership with the Digital Agency to represent the brand as best as possible. The appointed agency will have authority over representation of the brand outside of the digital space in conjunction with the Marketing & Student Recruitment department at the University of South Wales. USW operates globally and the scope of work will include: - To work as a strategy partner developing, implementing and evaluating market strategy to deliver on student recruitment KPIs - Increase awareness and consideration of USW - Drive enquiries and applications for USW courses - Improve the quality of our student intake and increase applications - Provide expert advice (based on data) to enhance activities ie, drive enquirers and applicants through the conversion funnel - Support with positively presenting the USW brand and values across all stakeholder groups ie, Alumni projects, International recruitment The contract will be managed by Marketing and Student Recruitment to ensure quality control, brand compliance and monitoring against KPIs. The HE operating environment is fiercely competitive, therefore working in partnership with the agency, USW will provide insights and data to support campaign planning and monitoring. Work will typically have two strands, 'central' and 'faculty' - the 'central' campaign work supports the 'faculty' activities, therefore marketing plans and activities should be integrated into one plan and both strands treated equally important by the agency. All staff recruitment and media, and public relations activities are outside the scope of this tender. Summary of Requirements: - Support with the creation of marketing plans to deliver on set KPIs - Marketing insight into the target audiences, media landscape, competitive environment including share of voice and competitor marketing spend - Creative conceptualisation, development and implementation to create standout campaigns, which appeal to the target audiences while reflecting the University's brand values - outputs to include print, audio, audio visual, exhibition stands, out of home, events, sponsorships etc - Plan, buy and implement advertising to deliver on our objectives and maximise return on investment - Campaign optimisation, reporting and evaluation to ensure the University gains the highest return on investment

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=092570 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Feb 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Feb 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Cancelled |
| Awards status | Unsuccessful |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SOUTH WALES |
| Locality | PONTYPRIDD |
| Post town | Cardiff |
| Postcode | CF37 1DL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Treforest |
| Westminster constituency | Pontypridd |
| Delivery location | TLL15 Central Valleys |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 21 Feb 2022 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=092570

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=FEB389665
  Integrated Brand Marketing - Campaigns - The University of South Wales (USW) wishes to work in partnership with a marketing agency to: i.Develop strategy and respond to tactical briefs for the recruitment of undergraduate and postgraduate students ii.In addition, to positively present the brand across all stakeholder groups ie, prospective students/ enquirers, current students, alumni, businesses, research community etc.

## Notice URLs

- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-092570
- https://www.southwales.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-092570. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-092570.json.