--- title: "Integrated Marketing Campaigns - Digital" ocid: "ocds-kuma6s-092576" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-092576" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-092576.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-092576.json" source: "Sell2Wales" current_stage: "Award" buyer: "UNIVERSITY OF SOUTH WALES" published: "2022-02-21" --- # Integrated Marketing Campaigns - Digital Buyer: UNIVERSITY OF SOUTH WALES Current stage: Award OCID: ocds-kuma6s-092576 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-092576) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-092576.json) ## Summary The University of South Wales (USW), located in Pontypridd, UK, initiated a procurement process for an 'Integrated Marketing Campaigns - Digital' service with the objective of partnering with a digital marketing agency to enhance their recruitment efforts. This tender, classified under the education industry, followed a selective procurement method and was at the award stage before being cancelled. The process was documented with an award notice published on 21st February 2022, although the contract itself was unsuccessful and subsequently discontinued. This procurement opportunity is particularly suited for digital marketing agencies that possess expertise in developing comprehensive marketing strategies tailored to the education sector. The successful agency would have the chance to significantly impact USW's brand presence and student recruitment initiatives. As the university operates in a competitive higher education environment, this presents a valuable growth opportunity for businesses aiming to innovate in digital advertising and campaign strategy, specifically those experienced in driving engagement and conversions in the academic landscape. ## Notice The University of South Wales (USW) wishes to work in partnership with a digital marketing agency to: i. Develop a digital strategy and respond to tactical briefs for the recruitment of undergraduate and postgraduate students ii. In addition, to positively present the brand across all stakeholder groups ie, prospective students/ enquirers, current students, alumni, businesses, research community etc. iii. To work cooperatively with any other appointed non-digital agency supporting the USW across branding and campaign activity ### Lot Information Lot 1 The University of South Wales (USW) wishes to work in partnership with one digital marketing agency. Please note, branding and strategy activities has its own separate Tender [Integrated Brand Marketing - Campaigns] and any digital agency appointed will have to work in partnership to represent the brand as best as possible within a digital space. The appointed agency will have authority over representation of the brand in a digital space in conjunction with the Marketing & Student Recruitment department at the University of South Wales. Note: Web development will be handled internally, so this is not an opportunity for web build, but influence and assistance where necessary for CRO. USW operates globally and the scope of work will include: - To work as a strategy partner developing, implementing and evaluating market strategy to deliver on student recruitment KPIs - Increase awareness and consideration of USW - Drive enquiries and applications for USW courses - Improve the quality of our student intake and increase applications - Provide expert advice (based on data) to enhance activities ie, drive enquirers and applicants through the conversion funnel - Support with positively presenting the USW brand and values across all stakeholder groups ie, Alumni projects, International recruitment The contract will be managed by Marketing and Student Recruitment to ensure quality control, brand compliance and monitoring against KPIs. The HE operating environment is fiercely competitive, therefore working in partnership with the agency, USW will provide insights and data to support campaign planning and monitoring. Work will typically have two strands, 'central' and 'faculty' - the 'central' campaign work supports the 'faculty' activities, therefore marketing plans and activities should be integrated into one plan and both strands treated equally important by the agency. All staff recruitment and media, and public relations activities are outside the scope of this tender. Summary of requirements:- - Support with the creation of marketing plans to deliver on set KPIs - Digital marketing insight into the target audiences, digital media landscape, competitive environment including share of voice and competitor marketing spend - Creative conceptualisation, development and implementation to create standout digital campaigns, which appeal to the target audiences while reflecting the University's brand values - outputs to include website landing pages, PPC and SEO plans - A PPC strategy, tactical operational plans and implementation of activity that allows us to flex our spend and drive applications for the lowest cost per acquisition - Plan, buy and implement digital advertising to deliver on our objectives and maximise return on investment - Campaign optimisation, reporting and evaluation to ensure the University gains the highest return on investment ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=092576 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Feb 2022 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 21 Feb 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Cancelled | | Lots status | Cancelled | | Awards status | Unsuccessful | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF SOUTH WALES | | Locality | PONTYPRIDD | | Post town | Cardiff | | Postcode | CF37 1DL | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL51 Central Valleys and Bridgend | | Local authority | Rhondda Cynon Taf | | Electoral ward | Treforest | | Westminster constituency | Pontypridd | | Delivery location | TLL15 Central Valleys | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services ## Release History - 21 Feb 2022 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=092576 ## Documents - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=FEB389666 Integrated Marketing Campaigns - Digital - The University of South Wales (USW) wishes to work in partnership with a digital marketing agency to: i. Develop a digital strategy and respond to tactical briefs for the recruitment of undergraduate and postgraduate students ii. In addition, to positively present the brand across all stakeholder groups ie, prospective students/ enquirers, current students, alumni, businesses, research community etc. iii. To work cooperatively with any other appointed non-digital agency supporting the USW across branding and campaign activity ## Notice URLs - https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-092576 - https://www.southwales.ac.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-092576. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-092576.json.