---
title: "Content Production And Distribution Services"
ocid: "ocds-kuma6s-096074"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-096074"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-096074.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-096074.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "WELSH GOVERNMENT"
published: "2024-09-17"
---

# Content Production And Distribution Services

Buyer: WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-096074

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-096074)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-096074.json)

## Summary

The Welsh Government has awarded a contract for Content Production and Distribution Services to The Orchard Media and Events Group. This procurement falls within the services category, specifically targeting content production and distribution to enhance Wales's marketing campaigns. The procurement process has moved through the Award stage, with the contract being actively executed since 14th April 2020. The project is geographically centred in Cardiff, UK, and spans various international markets, including the US, Qatar, and Europe. The contract, initially valued at GBP 14 million for two years, has been extended to a total of four years and includes an increase to GBP 35 million to cover additional marketing opportunities, unanticipated due to COVID-19 and the cost of living crisis. This extension accounts for an expected contract completion date in April 2026, ensuring continuity in marketing activities such as the late qualification of the FAW for FIFA World Cup 2022.

This tender provides significant business opportunities for SMEs involved in creative fields such as content creation, freelance artistry, and PR agencies. The procurement method was an open procedure, encouraging a wide participation of qualified suppliers. The project necessitates a high level of collaboration, innovation, and creativity to successfully deliver impactful marketing campaigns. With a strong focus on promoting Wales as a premier destination, businesses involved in content production, media, and digital marketing will find this contract particularly lucrative. The subcontracting potential within this project also opens doors for various smaller entities to contribute and grow, leveraging the coordinated network of agencies and freelancers to deliver compelling narratives and strategic long-term campaigns.

### Lot Information

Lot 1

The Welsh Government awarded a contract to deliver an innovative, high-quality Content Production and Distribution Services partner to enhance the performance of its marketing campaigns promoting Wales as a premier destination to live, work, study, and visit. The contractor will collaborate closely with the in-house team and external agencies to drive impactful storytelling whilst sharing Wales' narrative with target markets in bold, new ways. Positioned at the heart of a coordinated network of agencies, the contractor will deliver a focused, content-led marketing programme under the clear creative direction of the appointed supplier. The contract has been utilised post-COVID-19 pandemic to cover several major international marketing opportunities that were not anticipated at the time of procurement, this includes capitalising on the late qualification of the FAW for the FIFA World Cup 2022 presenting opportunities on the ground and online in the US, Qatar and Europe. Subcontracting capability of this contract have been leveraged throughout the duration, including freelance creative, musicians, photographers, content creators and PR, also facilitating the delivery of campaigns such as 'Wales in India' and 'Wales by Tails' through supporting agencies.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=096074 |
| Notice type | OJEU - F20 - Modification Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Sep 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 14 Apr 2020 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £35,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WELSH GOVERNMENT |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | THE ORCHARD MEDIA & EVENTS GROUP; THE ORCHARD MEDIA AND EVENTS GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services

## Release History

- 17 Sep 2024 at 00:00 - AwardUpdate - OJEU - F20 - Modification Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=096074

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=SEP491313
  Content Production And Distribution Services

## Notice URLs

- http://wales.gov.uk/?skip=1&lang=en
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-096074

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-096074. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-096074.json.